Casa Angelina: Boutique Hotel Boasts Beautiful Results with G3 RMS

REVENUE MANAGEMENT

Perched on Italy’s Amalfi Coast, Casa Angelina is a 36-room boutique hotel renowned for its understated luxury. To optimize limited inventory and elevate pricing precision, the property partnered with IDeaS G3 RMS and Optix, transforming manual processes into a sophisticated, data-driven revenue strategy that continues to deliver exceptional results.

Why it matters: This case study shows how a boutique property harnessed the power of automation, consulting expertise, and business intelligence to achieve remarkable RevPAR and ADR growth post-pandemic.

G3 RMS and Optix for G3 RMS enable precise, automated pricing and data visualization tailored to boutique operations. Casa Angelina leveraged IDeaS consulting and technology to drive an 87% RevPAR uplift and 78% ADR increase since 2019.

Top 3 Core Objectives: Casa Angelina set out to replace manual revenue processes with a strategic, technology-led approach that would improve forecasting, pricing accuracy, and business insight across its small but high-value inventory.

Automate Pricing & Forecasting: Reduce manual work and improve decision-making with a dynamic RMS capable of real-time optimization.
Enhance Business Intelligence: Adopt tools like Optix to simplify reporting, minimize errors, and visualize performance trends with ease.
Strengthen Strategic Revenue Management: Leverage IDeaS consulting expertise to establish data-driven strategies and align teams across sales, marketing, and operations.

Innovators Mentioned

Casa Angelina

IDeaS

Annarita Aprea

Director of Sales and Marketing

Casa Angelina

"2023 RevPAR outperformed by 87% compared to pre-pandemic and this was driven by ADR increase of 78%"

Annarita Aprea

Director of Sales and Marketing

👍 Director of Sales and Marketing Annarita Aprea said that Data-driven pricing and automation with G3 RMS enabled Casa Angelina to unlock record-breaking revenue performance.:

"2023 RevPAR outperformed by 87% compared to pre-pandemic and this was driven by ADR increase of 78%"

⚖️ The selection process: During their research process, Annarita Aprea evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Director of Sales and Marketing Annarita Aprea said, about their decision: "What made me confident in approaching IDeaS for the first time was the fact that the system was usable by different types of properties. It works regardless of the number of rooms or if you’re in a city or leisure destination."

📈 The results: With IDeaS G3 RMS, Optix, and consulting guidance, Casa Angelina achieved consistent revenue growth and operational efficiency. Automated forecasting, adaptive pricing, and advanced analytics empowered the team to capture demand, maximize ADR, and outperform pre-pandemic benchmarks.

2023 RevPAR outperformed by 87% compared to pre-pandemic
ADR uplift of 78% from 2019 to 2023
Significantly reduced manual reporting and enhanced data confidence

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