Case Study

A Weekend Worth a Year: Pomeroy Lodging’s Rapid ROI with G3 RMS

Andy Powell

IDeaS · אוֹקְטוֹבֶּר 23, 2025

Pomeroy Lodging is an independent hospitality company with a diverse portfolio of hotels, resorts, and Nordic spas across Canada and the U.S. Logan Cleaver, Senior Corporate Director of Revenue Optimization and Systems at Pomeroy Lodging, manages revenue, analytics, and electronic distribution. Cleaver shares how G3 RMS addressed the company’s challenges.

Why it matters: Before implementing IDeaS, Pomeroy had limited analytical tools, making it difficult to address opportunities within segmentation and business mix to fine-tune revenue performance. With a growing portfolio and limited revenue management staff, it was challenging to analyze property data, monitor competitors, and make timely rate decisions. They needed a scalable, intelligent solution to improve outcomes.

“Without robust analytics, we lacked the confidence and insights needed to be truly dynamic with our rate strategy. That often- meant setting rates too high during low-demand periods and turning away potential business or failing to respond quickly enough during high-demand windows—ultimately missing opportunities to maximize ADR and revenue potential,” shared Cleaver.

Top 3 Core Objectives: Pomeroy Lodging aimed to modernize their revenue management processes by replacing manual methods with automated, data-driven systems to increase pricing agility, reduce errors, and improve decision-making across a growing portfolio. They needed a scalable solution that could support long-term revenue growth and operational efficiency.

Improve Data Analysis: Pomeroy struggled to extract actionable insights from property data, limiting their ability to optimize segmentation and business mix. They needed advanced analytics to inform rate decisions and uncover revenue opportunities.
Adopt Dynamic Pricing: Without confidence in real-time data, the team often priced too high or too low, missing out on revenue. They sought a solution to dynamically respond to shifting demand and competitive pressures.
Automate Revenue Processes: Manual revenue management was time-consuming and error-prone. Automation was key to freeing staff from routine tasks, enabling them to focus on strategy and scale across more properties without increasing headcount.

"At its core, automation is about growing revenue without growing costs. With better control over pricing, inventory, and forecasting, revenue automation helps optimize every room night for profit. It’s more than just a tool for revenue managers—it’s a strategic advantage for the entire business."

Logan Cleaver

Senior Corporate Director of Revenue Optimization and Systems

👍 Senior Corporate Director of Revenue Optimization and Systems Logan Cleaver said that Automation enables scalable revenue growth by optimizing pricing and forecasting, making it a strategic advantage beyond just the revenue team.:

"At its core, automation is about growing revenue without growing costs. With better control over pricing, inventory, and forecasting, revenue automation helps optimize every room night for profit. It’s more than just a tool for revenue managers—it’s a strategic advantage for the entire business."

⚖️ The selection process: During their research process, Logan Cleaver evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Senior Corporate Director of Revenue Optimization and Systems Logan Cleaver said, about their decision: "I trust G3 RMS. Both the system and the company behind it continue to impress me. Their customer support has always delivered, and the Discover learning portal ensures our team can continuously build and refresh their knowledge base."

📈 The results: After implementing G3 RMS, Pomeroy achieved ROI in a single weekend due to ADR-driven revenue increases and went on to see a 25% lift in RevPAR in the first year. The system now drives smarter, faster decisions and supports the company’s growth by improving forecasting accuracy, operational efficiency, and profitability across all properties.