Case Study

The Dewberry Charleston Sees Monumental ADR Growth & Time-Savings with IDeaS

Kathryn Atterberry

IDeaS · דֵצֶמבֶּר 01, 2022

Inside and out, The Dewberry Charleston is a manifestation of founder John Dewberry’s vision of “Southern Reimagined™.” The 155-room independent hotel was brought to life by a team of architects and designers who shared Dewberry’s mission to present Charleston, South Carolina from a uniquely personal perspective. The result is a thoughtfully imagined juxtaposition of past and present that redefines what is possible when historic preservation is paramount.

Why it matters: The Dewberry’s general manager Kristie Rasheed strived to deliver much-needed automated efficiency to the hotel’s time-strapped, data-deluged revenue process. She championed IDeaS early on and was instrumental in its purchase and installation process.

Sophisticated yet simple, IDeaS G3 RMS is the hospitality industry’s leading, cloud-based revenue solution. Using advanced machine learning, G3 RMS provides the most flexible and powerful approach to pricing, rate availability, and overbooking by room type and length of stay to generate maximum overall revenue.“The time-savings from rate loading alone is endless, much less the data-driven intelligence,” said Rasheed.

Top 3 Core Objectives: Without a dedicated revenue manager, she knew she would need to implement a revenue management system (RMS) she could trust to handle the day-to-day data analysis, number crunching, and dynamic-pricing optimization.

Reduce time-consuming manual pricing: The Dewberry strived to deliver much-needed automated efficiency to the hotel’s time-strapped, data-deluged revenue process.
Limited staffing resources: Needed to install a trusted RMS that could handle business.
ADR Growth: Since implementing IDeaS, The Dewberry’s revenue performance has only continued to improve with year-over-year increases in ADR, RevPAR, and occupancy.

"IDeaS was hands-down the best solution for our property, and we installed G3 RMS in October 2019 with just enough lead time to be fully optimized before the March 2020 shutdown,” said Rasheed. “Since then, and especially throughout the pandemic, I’ve said, ‘I can’t imagine life without IDeaS,’ more times than I can count."

Kristie Rasheed

General Manager

👍 General Manager Kristie Rasheed said that G3 RMS was pivotal to The Dewberry through and after the pandemic.:

"IDeaS was hands-down the best solution for our property, and we installed G3 RMS in October 2019 with just enough lead time to be fully optimized before the March 2020 shutdown,” said Rasheed. “Since then, and especially throughout the pandemic, I’ve said, ‘I can’t imagine life without IDeaS,’ more times than I can count."

⚖️ The selection process: During their research process, Kristie Rasheed evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

General Manager Kristie Rasheed said, about their decision: "The time-savings from rate loading alone is endless, much less the data-driven intelligence,” said Rasheed. “Charleston is a high-demand, premium market, and IDeaS makes it possible for us to maintain a competitive advantage under the full range of market conditions."

📈 The results: Since implementing IDeaS, The Dewberry’s revenue performance has only continued to improve with year-over-year increases in ADR, RevPAR, and occupancy. Rasheed sees IDeaS as more than just state-of-the-art software, viewing the company as an extension of her own team and a partnership with both people and technology she can trust.