Garibaldi Hotels: +31% room revenue and up to +83% direct bookings with Lybra RMS

REVENUE MANAGEMENT

Garibaldi Hotels is an Italian hotel group with leisure and business properties in Puglia, Sicily, Trentino and Sardinia. As its room inventory grew, setting rates manually across several properties became slower and harder to keep aligned with budget and forecast. Revenue Manager Massimo Semerano and his team needed a system that could take over daily pricing work and give them reliable market data to plan ahead.

Why it matters: Hotel groups that add rooms and properties often outgrow spreadsheet-based revenue management before they notice it. This case study shows how a multi-property Italian group replaced Excel with an RMS, grew room revenue and moved demand from OTAs to direct channels.

Lybra Assistant is a revenue management system for hotels. It reads booking data from the property management system, updates pick-up in real time, forecasts demand for future dates and recommends a rate for each day. Two built-in tools add outside data: Rate Shopper tracks the rates competitors publish, and Eye shows how demand in the market is moving. Garibaldi Hotels’ revenue team uses it across the group’s properties to: - check pick-up every day - follow booking pace on future dates by segment - enter the annual budget and compare it with a monthly forecast that updates automatically - set rates from those numbers instead of from Excel files

Top 3 Core Objectives: Garibaldi Hotels needed its revenue strategy to scale with its inventory without adding manual work.

Scale pricing: Managing rates by hand across more rooms was no longer sustainable and was slowing down strategic decisions
Data-driven decisions: The team wanted real-time pick-up, pace and competitor data, tied to clear budget and forecast targets.
Drop Excel: Moving off Excel files and repetitive daily tasks so the team could spend its time on strategy.

Lybra Tech

Lybra Tech - Zucchetti Group: The Revenue Management System with predictive algorithm The Machine Learning-Powered, Demand-Centric Revenue Management System to Boost Your Hotel's Bookings and Revenue

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Innovators Mentioned

Garibaldi Hotels

Lybra Tech

Massimo Semerano

Revenue Manager at Garibaldi Hotels

Garibaldi Hotels

"Our approach to revenue management has become far more data-driven."

Massimo Semerano

Revenue Manager at Garibaldi Hotels

👍 Revenue Manager at Garibaldi Hotels Massimo Semerano said that Lybra has significantly reduced the time we spend on daily operational tasks, so we can focus on strategic analysis and actions that add value. Automatic recommendations and continuous market monitoring help us make faster, better-informed decisions based on real data. One of the biggest changes was dropping several Excel files whose analysis time no longer matched the pace of the market:

"Our approach to revenue management has become far more data-driven."

⚖️ The selection process: During their research process, Massimo Semerano evaluated Lybra Tech's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lybra Tech was the best fit solution:

Revenue Manager at Garibaldi Hotels Massimo Semerano said, about their decision: "Among the RMSs we evaluated, Lybra Assistant stood out for its intuitive interface, the accuracy of its forecasts and its flexibility in meeting our operational and strategic needs. We especially valued real-time pick-up updates, a detailed view of pace on future dates, and reliable market data from Eye and Rate Shopper."

📈 The results: In 2024 the group’s cluster grew room revenue by 31% compared with 2023, driven by higher occupancy and ADR. It also shifted production toward direct channels and reduced its reliance on OTAs.

31% room revenue across the cluster: driven by +26% occupancy and +3% ADR, 2024 vs 2023
Direct bookings up to +83%: +83% at Santina Resort, +40% at Avalon Sikani, +14% at Hotel Monzoni
+17% RevPAR at Avalon Sikani: while OTA production at that property fell 18%