RevPAR growth and positive guest feedback: How Radisson Hotel Group's hotels in the Netherlands benefit from Oaky

REVENUE MANAGEMENT

Results speak louder than sales claims. That’s why we at Oaky love hearing how our clients’ hotels and guests benefit from using our upselling platform.

Why it matters: When Gaby Maaswinkel-vd Bosch, a long-time user and fan of Oaky, agreed to a short interview recently, we were thrilled. She currently holds the position of Associate Director of Revenue Management for the Netherlands with Radisson Hotel Group.

In our chat, Gaby shared many interesting insights about how her team has been working with and benefitting from the platform.

Top 3 Core Objectives: Radisson Hotel Group’s hotels in the Netherlands aimed to remove the challenge of manual upsell and boost guest experience both pre-arrival and during the stay:

Automate on-arrival upselling: In the past, Radisson Hotel Group’s hotels in the Netherlands only offered upsells and ancillary services during check-in. “That was very time-consuming and hard to track for the team. And for guests, it often didn’t feel like the ideal time to be offered add-ons,” Gaby says. This resulted in lower conversion rates and missed opportunities to delight travellers with personalised services and experiences.
Tailor guest journey: Before Oaky, the only upsell touchpoint with the guest was at the front desk. Now, Radisson Hotel Group's hotels in the Netherlands can offer targeted upsell both pre-arrival and throughout the guest stay.
Increase efficiency and revenue: The hassle of making a manual upsell has resulted in missed revenue opportunities.

"Since we started using Oaky, especially deals like breakfast add-ons, parking, room upgrade, early check-in and late check-out have spiked. This has a positive impact on our hotels’ RevPAR and TRevPAR."

Gaby Maaswinkel-van den Bosch

Associate Director of Revenue Management

Innovators Mentioned

Radisson Hotel Group

Oaky by Plusgrade

Gaby Maaswinkel-van den Bosch

Associate Director of Revenue Management

Radisson Hotel Group

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👍 Associate Director of Revenue Management Gaby Maaswinkel-van den Bosch said that offering numerous add-ons and deals with Oaky has led to an increase in upsell revenue:

"Since we started using Oaky, especially deals like breakfast add-ons, parking, room upgrade, early check-in and late check-out have spiked. This has a positive impact on our hotels’ RevPAR and TRevPAR."

⚖️ The selection process: During their research process, Gaby Maaswinkel-van den Bosch evaluated Oaky by Plusgrade's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Oaky by Plusgrade was the best fit solution:

Associate Director of Revenue Management Gaby Maaswinkel-van den Bosch said, about their decision: "The system offers advanced features but at the same time, it’s easy to use. That’s why the feedback from various operations teams has been very positive. For example, the F&B managers enjoy getting creative with new offers and regularly check the Oaky Deal Library for inspiration. The front office managers like how easy it is to track and evaluate our results."

📈 The results: Oaky’s automated Pre-Stay Upselling saves a vast amount of time for hotel teams and creates new revenue streams. Oaky integration with EMMA, Radisson Hotel Group’s unified technology platform, is another driver of change.

Positive guest experience
Positive impact on TRevPAR and RevPAR since Oaky roll-out
Efficient approach to upselling

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