How two Cork properties priced for very different guests with Pricepoint, lifting hostel ADR 40%

REVENUE MANAGEMENT

Liam Maher runs two very different Cork properties: Sheila's, a 180-bed hostel, and Gabriel House, a 28-room luxury guesthouse. After switching from manual rates to Pricepoint, Sheila's lifted ADR 40% and room revenue 30.8%, while Gabriel House grew ADR 6.7% in its first year.

Why it matters: Many independent owners set a rate once and leave it, because pricing by hand across room types and seasons is a chore. This story shows how one owner automated pricing for a budget hostel and a luxury guesthouse under shared ownership, with each property priced for its own guests and demand, and turned it into measurable revenue growth without adding work.

Pricepoint is a revenue management system for independent hotels, hostels and guesthouses. It connects to the PMS (here, Cloudbeds) and automatically sets and updates rates for every room type based on demand, pace and market data, backed by regular performance reviews with a dedicated revenue manager.

Top 3 Core Objectives: Liam wanted to stop setting rates by hand and leaving them untouched, and to price two very different properties, a high-volume hostel and a boutique luxury guesthouse, so each captured the demand it was missing.

Replace manual, static pricing: Pricing was manual and time-consuming, so rates were set once and rarely revisited. Liam needed rates that update automatically with demand.
Price complex hostel inventory: Sheila's 180 beds span dorms of 4 to 14 beds plus private rooms, which made manual pricing hardest and left the hostel's ADR well below its potential.
Grow luxury guesthouse revenue: At the 28-room Gabriel House, the goal was to raise rates and revenue for a different, higher-end guest without losing occupancy.

Innovators Mentioned

Sheila's Hostel & Gabriel House

Pricepoint

Liam Maher

Owner, Sheila's Hostel & Gabriel House

Sheila's Hostel & Gabriel House

"That was enlightening, and it's been hugely profitable."

Liam Maher

Owner, Sheila's Hostel & Gabriel House

👍 Owner, Sheila's Hostel & Gabriel House Liam Maher said that Automated pricing turned two Cork properties' static rates into a hugely profitable revenue stream.:

"That was enlightening, and it's been hugely profitable."

⚖️ The selection process: During their research process, Liam Maher evaluated Pricepoint's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Pricepoint was the best fit solution:

Owner, Sheila's Hostel & Gabriel House Liam Maher said, about their decision: "Ever since I got on board, I haven't looked back. I've had a great relationship with Alejandro."

📈 The results: Pricepoint automated pricing for both properties, with Gabriel House going live in March 2024 and Sheila's in May 2024. Both now earn more per room, and Liam rarely needs to log in. In March 2026, both properties moved from monthly to annual subscriptions.

Sheila's Hostel ADR up 40% (from €34.50 to €48.29) and room revenue up 30.8% over the last 12 months versus the prior year.
Gabriel House ADR up 6.7% (from €154.89 to €165.26) and revenue up 6.4% in its first year on nearly the same number of nights, with January 2026 revenue 10.6% above the prior January.
Hands-off pricing with fast support: a 30-minute median first reply on setup and technical tickets.