How b_smart does revenue management for self-check-in hotels with RoomPriceGenie

REVENUE MANAGEMENT

b_smart runs 25 fully automated self-check-in hotels and supports 40+ additional partner hotels through b_smart Services. Static pricing just couldn’t keep up with that scale. RoomPriceGenie now underpins a smart, standardized revenue strategy across their entire ecosystem.

Why it matters: When you manage both your own hotels and central services for dozens of partners, revenue management has to be easy, scalable and reliable. An RMS that works for non-specialist hoteliers is the difference between “nice idea” and a model that actually scales.

b_smart isn’t a typical hotel group. What began as an eight-room property has grown into 25 self-check-in hotels plus b_smart Services—a central reception and operations model that supports 40+ partner hotels. Whether they’re operating their own properties or running services for others, the philosophy stays the same: keep things simple, standardised and profitable. Before RoomPriceGenie, pricing was largely static: one rate for Monday–Friday and another for Friday–Monday, with only occasional manual tweaks. It was “smart enough” at the very beginning, but as the portfolio grew—especially with many small, rural properties—it became clear they were leaving occupancy, revenue and profit on the table. Manual revenue management at that scale simply wasn’t realistic. As a group committed to automation and digitisation, b_smart decided that if they were going to do revenue management, they would do it with software. They needed a solution that smaller properties and non-revenue specialists could trust daily: easy, effective, efficient. RoomPriceGenie became that solution—and they’ve “used RoomPriceGenie from the very beginning.” Today, RoomPriceGenie is the standard RMS across both b_smart Hotels and b_smart Services. It powers dynamic pricing for all 25 owned properties and forms part of the recommended tech stack—alongside Apaleo (PMS) and straiv (guest journey)—for every new partner hotel. A central revenue manager oversees pricing for the full portfolio, stepping in for fine-tuning and group business, while most day-to-day work runs on semi-autopilot. b_smart particularly values the personal partnership and product evolution: they felt listened to, could help shape features like segmentation and multi-property workflows, and gained a tool that gives hoteliers real control over revenue without overwhelming complexity.

Top 3 Core Objectives: b_smart wanted a revenue management solution that could scale from one eight-room hotel to 65+ properties without needing an army of revenue managers.

Scale dynamic pricing: Move from static weekday/weekend rates to dynamic, automated pricing that works for 25 own hotels and dozens of partner properties.
Support non-specialist hoteliers: Provide an RMS that owners and operators, many of whom aren’t career revenue managers, can understand, trust and use as part of a fully automated setup.
Standardize & save resources: Create one standard tech stack (Apaleo, RoomPriceGenie, straiv) that reduces errors, streamlines onboarding and allows a single revenue manager to oversee the entire portfolio.

Innovators Mentioned

b_smart

RoomPriceGenie

Peter Ritsch

Head of sales

b_smart

"We’ve used RoomPriceGenie from the very beginning. It’s easy, effective and efficient—exactly what we need to run 25 properties without adding a small army of people."

Peter Ritsch

Head of sales

👍 Head of sales Peter Ritsch said that RoomPriceGenie is easy, effective and efficient:

"We’ve used RoomPriceGenie from the very beginning. It’s easy, effective and efficient—exactly what we need to run 25 properties without adding a small army of people."

⚖️ The selection process: During their research process, Peter Ritsch evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Head of sales Peter Ritsch said, about their decision: "It pays off. Today you’re almost foolish not to use an RMS. RoomPriceGenie makes revenue management scalable—for our own hotels and for 40+ partner properties."

📈 The results: RoomPriceGenie made revenue management scalable across 25 owned hotels and 40+ partner properties, while keeping operations lean and highly automated.

RoomPriceGenie runs dynamic pricing across all b_smart hotels and is built into the b_smart Services model for partner hotels.
Lean team, large impact – a single revenue manager can oversee 25 properties centrally; without automation, b_smart would need significantly more staff.
A standardised, scalable service model – RoomPriceGenie is now part of b_smart’s official recommended tech stack, enabling faster rollouts, fewer errors and more consistent performance.