Case Study

Hotel Daniya Denia’s path to year-round profitability

Ewa

RoomPriceGenie · יוני 18, 2025

Hotel Daniya Denia, a four-star property in Dénia, Spain, transitioned from seasonal focus to year-round profitability. By implementing RoomPriceGenie, General Manager Carlos Buedo optimized pricing, increased ADR, and reclaimed valuable hours previously spent on manual revenue management.

Why it matters: For mid-sized hotels without dedicated revenue managers, RoomPriceGenie offers an affordable and efficient solution to ensure rates reflect real-time demand. This helps properties like Daniya Hotel Denia grow revenue while saving time.

With 122 rooms and a clear focus on becoming a year-round operation, Hotel Daniya Denia needed to refine its pricing approach without the expense of hiring a full-time revenue manager. After a recommendation from a trusted former colleague, Carlos discovered RoomPriceGenie and immediately recognised its value. The platform now enables him to oversee and adjust the hotel’s pricing strategy for the entire year in just minutes, streamlining processes and ensuring pricing remains agile and aligned with market demand.

Top 3 Core Objectives: Hotel Daniya Denia aimed to implement a more agile pricing strategy, improve ADR during the low season, and free up management time previously spent on manual rate adjustments.

Automate pricing control: Carlos needed to eliminate the 30+ hours per month spent manually updating rates, reducing errors and inefficiencies.
Increase low-season ADR: With a focus on winter months, the hotel aimed to grow ADR while maintaining occupancy levels.
Optimize time and focus: By freeing up time spent on rate management, Carlos wanted to focus more on strategic business areas and operations.

"RoomPriceGenie is literally paying my salary. In just 10 minutes a day, I can manage our entire pricing strategy while driving €66,000 in extra revenue in just six months."

Carlos Buedo

General Manager

👍 General Manager Carlos Buedo said that he increased ADR and saved time:

"RoomPriceGenie is literally paying my salary. In just 10 minutes a day, I can manage our entire pricing strategy while driving €66,000 in extra revenue in just six months."

⚖️ The selection process: During their research process, Carlos Buedo also researched RoomRaccoon, and ultimately decided RoomPriceGenie was the best fit for them.

General Manager Carlos Buedo said, about their decision: "We chose RoomPriceGenie because it was recommended by someone I trust, and it offered a reliable, affordable solution compared to other systems or outsourced revenue services."

📈 The results: RoomPriceGenie allowed Hotel Daniya Denia to achieve a €6 ADR increase, adding €66,000 in low-season revenue, while drastically cutting time spent on pricing management.

€6 increase in ADR during the first six months of using RoomPriceGenie, translating into €66,000 in additional revenue.
Significant time savings. What once took an hour a day is now managed in just 5 to 10 minutes.
Carlos can now oversee pricing strategies for multiple properties with ease, all from a single, intuitive system.