How Leerhotel Het Klooster boosted ADR by 10%

REVENUE MANAGEMENT

A hotel that doubles as a learning environment needs tools that keep operations running smoothly and teaching simple. Leerhotel Het Klooster wanted a pricing approach that professionals could rely on and students could easily understand. RoomPriceGenie delivered clarity, confidence, and a 10% uplift in ADR.

Why it matters: Training hotels operate with a unique mix: real guests, real performance targets, and a new group of learners every year. Revenue management system must be easy, reliable, and fast, without adding pressure to an already dynamic environment.

Leerhotel Het Klooster in Amersfoort is housed in a former monastery from 1952, where education and hospitality are intentionally brought together. As part of a major hospitality school, the hotel welcomes around 600 students each year who gain practical experience with real guests, guided by experienced professionals. Before using RoomPriceGenie, the hotel worked with three fixed price levels—high, mid, and low season. This kept things simple, but as the hotel expanded to more distribution channels (including their own website and Expedia), the limitations became clear. Manual adjustments took time, required constant attention, and created room for errors. Opportunities were being missed. As the team explored automated pricing solutions, they assumed most revenue systems would be too complex for their operation. After all, the environment is centered around learning, and the team wanted something clear and accessible. After reviewing several systems, including RevControl, RoomPriceGenie stood out immediately. It was simple, intuitive, and aligned with the way the hotel works. Implementation was fast and stress-free. The system linked smoothly to the PMS, onboarding felt personal, and the team quickly gained confidence in using it. While students do not work with RoomPriceGenie directly, the hotel incorporates the system into daily teaching moments. In morning meetings, students review key metrics like occupancy, ADR, and RevPAR, and the team explains the pricing logic behind the system. Its visual layout helps students grasp revenue concepts in a way that fits vocational education.

Top 3 Core Objectives: Het Klooster wanted to modernize pricing, reduce manual workload, and make revenue management concepts easier to explain within a learning environment.

Move beyond fixed pricing: Evolve from three static seasonal rates toward dynamic pricing that adapts to demand, events, and real-time market changes.
Keep it understandable: Use a system intuitive enough for the operations team to manage daily and simple enough to explain to students during training moments.
Save time, reduce errors: Eliminate manual updates across multiple channels and minimize the risks tied to repetitive price changes.

Innovators Mentioned

Leerhotel Het Klooster

RoomPriceGenie

Sanne Alink

Hotel manager

Leerhotel Het Klooster

"We no longer need to constantly log in and adjust prices manually. When we spot a last-minute event or peak, we can act quickly and that gives us peace of mind."

Sanne Alink

Hotel manager

👍 Hotel manager Sanne Alink said that RoomPriceGenie saves them time and helps in staying competitive.:

"We no longer need to constantly log in and adjust prices manually. When we spot a last-minute event or peak, we can act quickly and that gives us peace of mind."

⚖️ The selection process: During their research process, Sanne Alink also researched RevControl, and ultimately decided RoomPriceGenie was the best fit for them.

Hotel manager Sanne Alink said, about their decision: "RoomPriceGenie was immediately understandable. The interface was clear and well-organized, and we saw right away that this was something we and our students could use. The contact with RoomPriceGenie and the overall onboarding process also gave us confidence—it felt personal and suited who we are."

📈 The results: RoomPriceGenie made pricing faster, clearer, and more accurate, lifting ADR while freeing time and enhancing the learning experience.

10% increase in ADR, achieved by replacing fixed seasonal rates with dynamic pricing.
Significant time savings, thanks to automated suggestions and no more manual updates across channels.
Better educational context, giving students a clear, visual explanation of pricing decisions without needing them to operate the system.