How Noosa Apartments unlocked 15–25% more revenue in just three months

REVENUE MANAGEMENT

After taking over a boutique property in Noosa, Joe and his wife doubled their business within 14 months but soon realised their strong occupancy was hiding missed revenue. With RoomPriceGenie, they uncovered true demand and transformed both their pricing and their returns.

Why it matters: High occupancy doesn’t always mean high revenue. For independent hoteliers, understanding real market demand is essential to unlocking their property’s earning potential.

Joe originally priced the property using the previous owners’ expected returns. While this kept occupancy high, occasional spikes of $500–$1000 above the usual rate revealed just how much they were underpricing. RoomPriceGenie integrated seamlessly with their PMS, Resly, and took over the daily pricing work: monitoring demand, adjusting rates automatically, and surfacing revenue they didn’t know existed. Within days, Joe saw bookings at price points he had never reached manually.

Top 3 Core Objectives: Joe and his wife wanted to move beyond guesswork, capture missed revenue, and save time without sacrificing guest experience.

Dynamic pricing: Implement pricing that reflects real market demand.
Increase revenue: Tap into higher willingness-to-pay and boost both nightly rates and total returns for property owners.
Save time: Replace daily manual price checks with automated, accurate pricing to gain hours back each week.

Innovators Mentioned

RoomPriceGenie

Joe Manning

Owner

The Noosa Apartments

"RoomPriceGenie didn’t just save us hours. It took a bazooka to what we thought was possible for any room to achieve."

Joe Manning

Owner

👍 Owner Joe Manning said that RoomPriceGenie showed them what's possible in terms of pricing.:

"RoomPriceGenie didn’t just save us hours. It took a bazooka to what we thought was possible for any room to achieve."

⚖️ The selection process: During their research process, Joe Manning evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner Joe Manning said, about their decision: "After conducting some research, I reached out to RoomPriceGenie, as they integrate with our Resly software. The setup was straightforward with little adjustments so easy to make."

📈 The results: Revenue grew fast and significantly, with dramatic improvements in nightly rates — all while reducing time spent on pricing.

Within days, rooms that used to earn $280 a night sold for $450, and the penthouse rose from $550 to $850.
Within three months, total revenue increased by 15–25% compared with the previous year.
RoomPriceGenie saved Joe and his wife hours every week while keeping guest satisfaction and occupancy strong.

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