On the Slopes to Success: Beaver Run Resort & Conference Center’s Loyalty Journey

REVENUE MANAGEMENT

Nestled slope side in Breckenridge, Beaver Run Resort & Conference Center is a true Colorado mountain escape, combining ski-in/ski-out convenience with spacious accommodations and a strong appeal to families, groups, and leisure travelers.

Why it matters: Like many independent resorts, Beaver Run was looking for ways to strengthen its direct booking strategy.

In 2025, the property partnered with The Guestbook, creating a dedicated loyalty page and launching an email campaign to introduce the program to its guest base. The result: a powerful start that delivered incremental revenue, increased loyalty, and outstanding ROI.

Top 3 Core Objectives: Beaver Run wanted to not only capture more direct bookings but also communicate the value of loyalty to its guests in a meaningful way. By pairing The Guestbook's cash-back rewards model with a dedicated landing page and targeted email communication, the resort gave travelers a clear incentive to book direct while elevating its overall guest engagement strategy.

Direct Bookings: Capture more reservations through Beaver Run’s own channels by giving travelers a clear cash-back incentive to book direct. In the first 18 months, this drove over $1.5M in incremental room revenue.
Loyalty Awareness: Communicate the value of loyalty to guests through a dedicated landing page and a targeted email campaign. The effort enrolled 1,698 guests, with 30% of reservations opting in.
Guest Engagement: Strengthen long-term guest relationships and build a base of repeat, direct business. The program delivered a 16.78x revenue-to-cost return and positioned the resort to retain more revenue per booking.

Innovators Mentioned

Beaver Run Resort & Conference Center

The Guestbook

Shelby Sainz

Revenue Manager

Beaver Run Resort & Conference Center

"Our partnership with The Guestbook enhances the guest experience by offering meaningful rewards for direct bookings, while supporting our ongoing efforts to build guest loyalty."

Shelby Sainz

Revenue Manager

👍 Revenue Manager Shelby Sainz said that For Beaver Run, the value of the partnership goes beyond revenue and into the guest relationship itself.:

"Our partnership with The Guestbook enhances the guest experience by offering meaningful rewards for direct bookings, while supporting our ongoing efforts to build guest loyalty."

⚖️ The selection process: During their research process, Shelby Sainz evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Revenue Manager Shelby Sainz said, about their decision: "Seeing nearly a third of our reservations opt into loyalty told us our guests valued the program as much as we did."

📈 The results: In its first 18 months with The Guestbook, Beaver Run generated over $1.5M in incremental room revenue and achieved a 16.78x return on investment. The program quickly built a loyal, direct-booking guest base while showing The Guestbook’s cross-network reach.

Beaver Run drove $1.5M+ in net room revenue from 1,138 room nights at a $383 average daily rate.
More than 1,698 guests enrolled in the program, and 30% of reservations opted into loyalty.
The partnership delivered a 16.78x return on investment and 1,322% in cross-network revenue and fees.