Bnovo PMS vs. Counter:
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The Decision

Choosing the right PMS for your hotel is critical for streamlining operations, improving guest experiences, and maximizing revenue. Both Bnovo PMS and Counter aim to serve different segments with distinct strengths. Bnovo offers a broad, multi-region platform with comprehensive tools, while Counter focuses on simplicity and ease of use for hostels and small properties. Which one aligns better with your hotel’s needs and team capabilities?

Is Bnovo PMS or Counter Better for Hotels?

Both Bnovo PMS and Counter aim to manage reservations, guest check-ins, and property operations. Bnovo provides a robust, cloud-based system that integrates with major OTAs and offers advanced modules like revenue management and CRS, but reviews highlight significant issues with support and system stability. Conversely, Counter is praised for its simplicity, mobile-friendly interface, and strong support, especially among hostel operators, but it has fewer integrations and some bugs affecting core functions. Does your hotel prioritize complex features or straightforward usability?

Bnovo PMS vs Counter: Which Should Your Hotel Choose?

If your hotel needs a feature-rich system with extensive integrations, real-time OTA connectivity, and advanced revenue tools, Bnovo is the logical pick. Its user base includes motels and villas, with a focus on operational automation and channel management, making it suitable for mid-sized to larger properties in Europe, Asia Pacific, or the Middle East.

Counter, on the other hand, is ideal if you operate a hostel or small property where ease of use, quick onboarding, and mobile management are priorities. Its user base is predominantly hostels, with a high satisfaction rating for simplicity and customer support, mainly in Europe and North America.

In summary, choose Bnovo if your hotel requires a comprehensive, scalable PMS with professional modules. Opt for Counter if your property values intuitive UI and fast setup over extensive feature sets.

Is Bnovo PMS or Counter Easier to Use?

Bnovo’s usability is rated 3/5, with reviews indicating a somewhat steep learning curve and a mobile interface that needs improvement. Onboarding is rated 3/5, and support is often criticized for poor responsiveness, with many users mentioning system crashes and bugs that hinder daily operations.

Counter excels with a 4.6/5 ease-of-use rating, praised for its clean, intuitive interface and seamless mobile experience. Users highlight that new staff can be trained quickly, and the platform’s simplicity reduces operational stress. Support responsiveness is also highly rated, with staff like Evelyn and Max frequently praised.

Edge: Counter.

Which Has Better Features: Bnovo PMS or Counter?

Bnovo offers 16 shared features plus 3 exclusive modules, including revenue management, integrated CRS, and EPoS systems—useful for larger properties with complex needs. Its advanced modules enable dynamic pricing, real-time updates, and sales channel automation, making it suitable for properties seeking comprehensive management.

Counter has 16 shared features and 3 unique ones: automated night audit, mobile app, and ancillary revenue tracking. Its focus on automation, contactless check-in, and simplicity makes it perfect for hostels or small hotels. While lacking some advanced modules, it covers essential operational needs effectively.

Edge: Bnovo, given its broader feature set and specialized modules for scaling.

Which Has Better Customer Support: Bnovo PMS or Counter?

Counter’s reviews consistently rate support at 4.96/5, with comments highlighting quick, helpful responses from staff like Evelyn and Max. Support issues are rare, and users appreciate ongoing improvements and responsiveness.

Bnovo’s support ratings are much lower at 1.25/5, with multiple reviews citing poor responsiveness, system crashes, and unresolved bugs, leading to frustration. Support quality appears inconsistent, negatively impacting user confidence.

Edge: Counter.

Which Has More Integrations: Bnovo PMS or Counter?

Counter integrates with 7 verified partners, including Stripe, Goki, and Cloudbeds, covering payments, channel management, and access control. It supports connections with popular platforms, but some users note the need for more regional channel options.

Bnovo has only 2 verified integrations, with links to compare.me and Aiosell Technologies. Its limited connections restrict flexibility for properties relying heavily on third-party tools.

Edge: Counter.

Which Do Hoteliers Rate Higher: Bnovo PMS or Counter?

Counter is rated 4.75/5 based on 52 reviews, mainly from hostel operators and small hotels, with high marks for ease of use and support. Many users highlight that the system is straightforward, with minimal bugs, and rapidly improves operational flow.

Bnovo’s ratings are much lower at 2.25/5, with only 2 reviews, reflecting significant dissatisfaction. Common complaints include system crashes, poor support, and bugs, making it less favorable overall.

Edge: Counter.

How Much Do Bnovo PMS and Counter Cost?

Both products do not publicly disclose specific pricing models. Bnovo is typically sold through custom quotes, often with implementation fees, while Counter is free to use with optional paid add-ons, making it more accessible for small properties and hostels.

There are no clear pricing differences, but Counter’s free model and straightforward offerings provide better transparency for small operators.

What Type of Hotel Should Use Bnovo PMS?

• Hotels that need to manage multiple sales channels with real-time updates.
• Properties requiring advanced modules like revenue management or integrated CRS.
• Larger properties or chains seeking scalable solutions.
• Hotels operating in Europe, Middle East, or Asia Pacific regions.

Not ideal if your hotel prefers simple, low-cost solutions or operates in regions with limited Bnovo support.

What Type of Hotel Should Use Counter?

• Hostels, small hotels, or B&Bs that prioritize ease of use.
• Properties needing mobile management and quick onboarding.
• Hotels that rely heavily on automation and contactless check-in.
• Operators in Europe or North America seeking responsive support.

Not ideal if your hotel needs extensive integrations or advanced revenue management tools.

Bnovo PMS vs Counter: The Bottom Line for Hotels

Bnovo PMS is a feature-rich system suitable for larger or more complex properties in regions where its integrations and modules can be fully utilized. Its broad functionality makes it ideal for hotels seeking automation and control across multiple channels.

Counter stands out for its simplicity, responsiveness, and affordability, making it a strong choice for hostels, boutique hotels, and small properties that value user-friendliness above all.

If your hotel’s focus is on comprehensive operations with scalable modules, Bnovo is the better pick. For smaller teams seeking ease of use and excellent support, Counter is the more suitable choice. Ultimately, your decision should depend on your property size, operational complexity, and regional needs.