Case Study

How Mo & Rose increased its online reservations by 27% with HotelSpeaker

Isabelle Massagé

Hotel Speaker · 11月 28, 2025

We needed an AI-powered response solution, but it was essential that we preserved the human touch and personalized nature of our communications.

Why it matters: We wanted to leverage the full reach and impact of every response, but we didn’t have the in-house expertise to do it.

We’re a small team, and Hotelspeaker has cut our response time by more than half while significantly improving the quality of our replies - across all languages.

Top 3 Core Objectives: Our goal was to turn review responses into a lever for generating more bookings.

Incorporate marketing messages: We wanted to incorporate promotional messages where appropriate, while staying elegant and never sounding pushy.
Respond in all languages: We were looking for a service that crafts responses natively in the original language, rather than relying on translation engines like Google Translate or DeepL.
Reduce time spent responding: Within our small team, we don’t have the expertise or language skills to deliver high-quality responses, and we want to focus our time on guests who are staying with us.

"With Hotelspeaker, we saw a significant increase in online bookings while reducing both stress and the time we spend responding."

Els Deschouwer

Owner

👍 Owner Els Deschouwer said that Automating review responses improved our workflow and results.:

"With Hotelspeaker, we saw a significant increase in online bookings while reducing both stress and the time we spend responding."

⚖️ The selection process: During their research process, Els Deschouwer evaluated Hotel Speaker's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Hotel Speaker was the best fit solution:

Owner Els Deschouwer said, about their decision: "We chose HotelSpeaker for its human touch and high-quality personalization."

📈 The results: We saw a 27% increase in online bookings and now spend just minutes a day validating responses.

Online bookings increased >27% as guests gained clearer insight into our service quality and hospitality.
We only need a couple of minutes each day to validate the highly personalized responses.
Whenever we need to communicate an update, we can do it instantly through the platform and receive an adjusted AI response right away, with all new information automatically stored in the Hotelspeaker system.