ChatGPT Hotel Ads: They're Here and OTAs Already Have First-Mover Advantage

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

The Best Hotel Tech Apps of 2026

Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

The 10 Best Places to Work in Hotel Tech 2026

For the 2026 edition of our list, we analyzed survey responses from 3,011 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Hotels Are Ditching Email for WhatsApp and Guests Love It

As inboxes overflow and response times lag, hotels are turning to WhatsApp for real-time, personalized guest messaging that email can’t match.

Why Customer Data Platforms Are Essential to the Future of Hotel Marketing

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

AI in Hospitality Statistics: 48 Statistics That Prove the Industry Is in Hypergrowth

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

How to Increase Hotel Direct Bookings in the Compression Economy (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Turning Guest Reviews Into Operational Gold: A Strategic Approach For Hoteliers

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

The Power of Voice: Turning Every Call into a Conversion

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

How a 0.1-Point Improvement in Your Booking.com Rating Can Boost Hotel Profits by Up to 24%

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

ITB Berlin 2025 Hotelier's Recap

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

5 Best Hotel AI Software 2026: Artificial Intelligence for Hotels

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

Conversational AI in Hospitality: Automating Call Centers & Beyond

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

The 10 Best Places to Work in Hotel Tech 2025

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

The Best Hotel Tech Apps of 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

What Is a Hotel Management System & How Does it Work

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.