Case Study

Strategic Growth at The Slate Phuket

Michelle

The Guestbook · 7月 25, 2025

The Slate Phuket is a luxury design-forward resort in Thailand known for its industrial chic aesthetic and lush tropical setting.

Why it matters: The property sought to grow its direct bookings while tapping into a strong international traveler base.

With a focus on performance marketing, The Slate partnered with Guestbook to drive more conversions and optimize value from U.S. travelers, a key demographic of the hotel’s clientele.

Top 3 Core Objectives: To increase direct bookings and guest engagement, The Slate implemented Guestbook’s Email Capture Plugin on its homepage and introduced a compelling Member Deal offering an exclusive discount for Guestbook members.

Increasing the ADR: The hotel's ADR increased to $387.62 USD.
New Guestbook Enrollments: Over 1,100 New Guestbook Enrollments
Increased Room Revenue: Over $585K USD Room Revenue Impact

"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."

Wuttipong Leelasanti

Director of Revenue & eCommerce

👍 Director of Revenue & eCommerce Wuttipong Leelasanti said that The program helped drive room revenue and increase visibility to our property.:

"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."

⚖️ The selection process: During their research process, Wuttipong Leelasanti evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Director of Revenue & eCommerce Wuttipong Leelasanti said, about their decision: "This partnership also further supports our mission to deliver added value and personalized service to our growing global guest base, particularly as we see significant growth in the U.S. market."

📈 The results: The collaboration generated significant returns.