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概要
How to leverage Big Data and outshine the OTAs In this White Paper, we take a look at the wider tech stack and examine why, it is, in many cases, ineffective in enabling hotels to access the power of Big Data and in turn, compete successfully against Online Travel Agents (OTAs). We start with the archetypal problem of multiple guest profiles within the IT stack and why this will inevitably lead to a digital dead end for hotels.
学べること
- A typical customer journey for the hotel guest
- Personalization: why it matters (and why the OTAs are so good at it)
- Achieving the Golden Record: how to create a single guest profile
- Is the tide already turning for hotels?
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Is your hotel stuck in a digital cul de sac?
Want to talk to a Hotel CRM & Email Marketing expert?
As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.
毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
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Want to talk to a Hotel CRM & Email Marketing expert?
As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.
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