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概要
The IT stack in the hotel business needs to be readjusted. Only then can hoteliers provide a truly personalized guest experience at every stage of the customer journey. Dr. Michael Toedt looks at the role of the PMS as well as the relationship between CRM, PMS, and CDM. He explains the most important IT systems for a hotel and how can you make them really work.
学べること
- The “golden record”
- The role of the PMS
- The CRS – the distribution part
- Connecting systems
- GDPR Considerations
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The Triangle for Sustainable Success PMS – CDM – CRS
Want to talk to a Hotel CRM & Email Marketing expert?
As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.
毎週のニュースレター「Hotel Tech Insider」を購読する
Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
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Want to talk to a Hotel CRM & Email Marketing expert?
As the official sponsor of this guide, the dailypoint™ team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel CRM & Email Marketing and which is right for your hotel.
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