How Hôtel l’Élysée Val d’Europe tripled direct bookings in 2024 with HiJiffy’s widget campaigns

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This case study shows how the Élysée Val d’Europe hotel benefited from HiJiffy’s Guest Communications Hub. By using the AI chatbot, the hotel brand saw an 8% increase in direct bookings and reduced its reliance on OTAs.

Why it matters: This publication presents the hotel’s journey: the challenges they faced, the solutions they implemented, and the results they achieved.

It is also illustrated with testimonials from the hotel staff about their experience and how these changes made their jobs easier while improving the guest experience.

Top 3 Core Objectives: The Élysée Val d’Europe hotel needed a reliable, centralised, all-in-one solution to simplify and automate guest communications. They were focused on tackling two key challenges and wanted a system they could count on to get the job done efficiently:

Streamlining customer interactions: The hotel wanted to implement a chatbot to simplify and improve communication with its guests. The goal was to automate answering the most common queries, providing assistance 24/7.
Increase direct bookings: In a competitive market where OTAs dominate a large share of bookings, the hotel aimed to reduce reliance on third parties, increasing its revenue and driving better results.

Innovators Mentioned

Élysée Val d’Europe

HiJiffy

Magali Pascal

Reservations and Revenue Manager

Élysée Val d’Europe

"We launched our first campaign in April 2024, through which we saw an increase in bookings during the given period from the very first days of the campaign. The same was true for the campaigns we ran in May and June 2024, demonstrating the real advantage of this tool. The pop-up that appears provides excellent visibility for the current campaign/offer."

Magali Pascal

Reservations and Revenue Manager

👍 Reservations and Revenue Manager Magali Pascal said that the widget campaigns drove immediate visibility, boosting both bookings and revenue for the hotel:

"We launched our first campaign in April 2024, through which we saw an increase in bookings during the given period from the very first days of the campaign. The same was true for the campaigns we ran in May and June 2024, demonstrating the real advantage of this tool. The pop-up that appears provides excellent visibility for the current campaign/offer."

⚖️ The selection process: During their research process, Magali Pascal evaluated HiJiffy's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that HiJiffy was the best fit solution:

Reservations and Revenue Manager Magali Pascal said, about their decision: "Our goal was to simplify and streamline communication with clients. HiJiffy’s tool seemed very intuitive during the demo."

📈 The results: What results has the Élysée Val d’Europe hotel seen since introducing HiJiffy? Here’s a straightforward breakdown of the key benefits they’ve achieved:

Free up hotel staff to focus on tasks that make a bigger impact. Automating responses to frequently asked questions has cut down the number of emails and calls the team needs to handle. This means more time to focus on important tasks and deliver a personal touch to on-site guests. Plus, with the chatbot in place, guests can get instant answers 24/7, which has a positive impact on their experience.
1648 additional direct overnight stays. From May to December 2023 (the year the chatbot was implemented), the hotel saw an impressive boost in direct bookings compared to the same period in 2022. With an additional 1,648 direct overnight stays, that’s nearly 7 extra rooms booked every night - a solid 4.5% increase in nightly occupancy. These results clearly show how the chatbot is driving real value by helping the hotel fill more rooms and connect directly with guests.
3.5 times more bookings with effective widget campaigns. The hotel saw a clear boost in chatbot interactions and bookings during the three active widget campaigns. For example, the "spring campaign," which offered a 15% discount on bookings from 15 March to 7 April 2024, delivered nearly 3.5 times more bookings and almost 4 times more revenue than a similar period without a campaign. These results highlight how effective HiJiffy's widget campaigns are at driving bookings and helping the hotel significantly increase revenue.