Case Study

Naumi Hotels boosts direct revenue by 55% with Cendyn Web

Charlotte Seaton

Cendyn · 9月 15, 2026

Discover how Naumi Hotels achieved a 55% increase in direct booking revenue, a 53% uplift in total bookings, and a more stable, guest-ready digital presence by migrating to Cendyn Web. By replacing a fragmented, error-prone site with a faster, more secure platform, clearer navigation, and a simplified booking journey, Naumi turned browsing friction into a seamless path from inspiration to conversion — strengthening both performance and guest experience across its boutique portfolio.

Why it matters: This case study showcases Naumi Hotels, who achieved measurable gains in traffic, bookings, and revenue by modernizing their digital foundation with Cendyn Web. Through a faster, more secure platform, simplified content management, and a streamlined booking journey, Naumi eliminated technical friction that was holding back conversions and gave guests a clearer, more reliable path from browsing to booking. Hoteliers managing multi-property portfolios can learn from this example to strengthen site stability, reduce booking friction, and drive stronger direct-channel performance with a dependable technology partner like Cendyn.

Cendyn Web provides a fast, secure, and stable website platform built to turn browsing into bookings. It combines intuitive navigation, an optimized booking journey, and simplified content management to help hotels deliver a seamless, high-converting guest experience across their digital presence.

Top 3 Core Objectives: Naumi Hotels aimed to modernize their digital presence by improving overall site stability and user experience, simplifying the booking journey to reduce friction, and ultimately increasing direct bookings through enhanced usability and performance.

Improve overall site stability: To improve user experience and website performance by removing frequent technical issues.
Simplify the booking journey: By simplifying the booking journey it can reduce friction for users, ultimately increasing direct bookings through enhanced usability and performance.

"Our partnership with Cendyn with the website migration has been a clear success for us. The new site now delivers a faster, smoother, and more intuitive experience for every guest who visits. It’s a strong step forward in our digital presence, strengthening both performance and guest experience in equal measure."

Paul Stocker

Group COO

👍 Group COO Paul Stocker said that The website migration made Naumi's site faster, clearer, and easier to book on — a meaningful step forward for both performance and guest experience.:

"Our partnership with Cendyn with the website migration has been a clear success for us. The new site now delivers a faster, smoother, and more intuitive experience for every guest who visits. It’s a strong step forward in our digital presence, strengthening both performance and guest experience in equal measure."

⚖️ The selection process: During their research process, Paul Stocker evaluated Cendyn's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cendyn was the best fit solution:

Group COO Paul Stocker said, about their decision: "From improved page speed to clearer navigation and a more seamless booking journey, everything feels more effortless and aligned with how we want Naumi to be experienced online."

📈 The results: Cendyn Web provided a faster, more secure platform, intuitive navigation, an optimized booking journey, and simplified content management. As a result, Naumi Hotels achieved a 55% increase in direct booking revenue, a 35% rise in website users, and a 53% uplift in total bookings, while gaining a more stable and reliable foundation to consistently manage their digital presence across the portfolio.