Case Study

Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.

Nadja Weindl

dailypoint™ · 12月 16, 2024

How Rotana Hotel Management Corporation shifted 650,000 Rotana Rewards Members including connected guest data and accumulated points to a new and highly integrated platform.

Why it matters: A wide range of CRM and guest data applications that integrate with the existing IT infrastructure was required, including the connection to 10+ Frequent Flyer programs as well as six additional hospitality technology partners.

B2C (for guests) and B2B (for company reservations & bookers) rewards as well as paid memberships were prerequisite along with the ability to create reward points and have a redemption option via the connected POS systems.

Top 3 Core Objectives: Rotana was looking for an experienced partner to replace their former provider for Rotana Rewards Classic, Select and Exclusive Programmes.

integrations required: A wide range of CRM and guest data applications that integrate with the existing IT infrastructure was required, including the connection to 10+ Frequent Flyer programs as well as six additional hospitality technology partners.
B2C and B2B solution: B2C (for guests) and B2B (for company reservations & bookers) rewards as well as paid memberships were prerequisite along with the ability to create reward points and have a redemption option via the connected POS systems.
flexible point calculation: New point calculations for higher flexibility, for example when setting up promotions, were required and should be able to be created in the frontend.

"“The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner systems.”"

Dominic Carr

CIO

👍 CIO Dominic Carr said that We were looking for an experienced partner:

"“The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner systems.”"

⚖️ The selection process: During their research process, Dominic Carr evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

CIO Dominic Carr said, about their decision: "Rotana has reached its goal of playing a pioneering role in the digitalization of the industry. We now offer a holistic and central approach to guest data management."

📈 The results: new set-up went live early 2023

The new setup went live in January 2023 with currently 67 properties and 650,000 reward members live and running. By now dailypoint™ has become the engine of the Rotana Rewards (Classic, Select, Exclusive).
Consolidated and cleaned profile for each guest that integrates with all dailypoint™ modules as well as related solutions and interfaces.
Rotana has reached its goal of playing a pioneering role in the digitalization of the industry and now offers a holistic and central approach to guest data management.