How Moar Gut Elevates Family Hospitality With Guestnet

MARKETING

The Familien Natur Resort Moar Gut is a 5-star luxury family resort in the Austrian Alps, known for its nature experiences, high-end childcare, and exceptional family services. In 2024, the resort introduced Guestnet as its central platform for guest communication and activity management — transforming both guest experience and internal workflows.

Why it matters: Family resorts face the challenge of delivering smooth and secure communication to parents while coordinating dozens of daily programs for children and adults. Guestnet replaces manual processes with a digital ecosystem that keeps families informed, enables easy bookings, and reduces operational stress.

With nearly 100% usage among guests and over half a million page views, Moar Gut has seen how powerful a well-implemented guest app can be.

Top 3 Core Objectives: Moar Gut aimed to digitize all guest-facing services and streamline internal workflows by automating registrations and syncing data with ASA PMS — giving families full transparency and fast, mobile access to all programs and services.

Digitize guest-facing services: Make weekly programs, childcare, swim courses, and service bookings accessible on guests’ smartphones.
Optimize internal workflows: Automate registrations, synchronize guest data with ASA PMS, and eliminate manual lists.
Enhance guest experience: Provide parents with full transparency on childcare activities and give guests faster access to services — anytime, anywhere.

Innovators Mentioned

Familien Natur Resort Moar Gut

Guestnet

Magdalena Arnold

Marketing

Familien Natur Resort Moar Gut

"Guestnet helps us tremendously in optimizing our internal processes. Activity registrations are now completely digital and effortless, and the children’s pass can be filled out directly in the system, saving both parents and our team a great deal of time."

Magdalena Arnold

Marketing

👍 Marketing Magdalena Arnold said that ChatGPT: Guestnet streamlines internal processes by digitizing activity registrations and the children’s pass, saving valuable time for both parents and the team.:

"Guestnet helps us tremendously in optimizing our internal processes. Activity registrations are now completely digital and effortless, and the children’s pass can be filled out directly in the system, saving both parents and our team a great deal of time."

⚖️ The selection process: During their research process, Magdalena Arnold evaluated Guestnet's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Guestnet was the best fit solution:

Marketing Magdalena Arnold said, about their decision: "With Guestnet, we offer our guests an even better service. They can access current offers and services at any time and book everything conveniently — without waiting times or complicated registrations."

📈 The results: With Guestnet deeply integrated into daily operations, Moar Gut achieved measurable improvements in guest interaction, efficiency, and revenue.

High guest adoption & engagement: Nearly 100% usage, over 27,000 visitors, 54,000 sessions, and 562,000 page views.
Operational efficiency: Digital registrations for activities and childcare significantly reduced manual effort and improved internal coordination.
Increased revenue: The digital Order system boosted convenience and led to noticeably higher guest spending.

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