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MARKETING
How a 4-Star Luxury Castle Increased Bookings by 78% with Net Affinity and Google Hotel Ads
Verified case study
Hotel Tech Report has reached out to hoteliers at Fitzpatrick Castle Hotel to verify this case study.
Fitzpatrick Castle Hotel is an 18th century 4 star luxury castle hotel located minutes from Killiney Beach and right near the pretty village of Dalkey. Overlooking Dublin Bay, it is a prime spot for beautiful views Dublin has to offer. The hotel’s cosy feel is heightened by the fact that it is family-run, giving it an incomparable touch of home.
Why it matters:
We’ve come a long way since then. Looking at the results we’ve seen across the board in January to April 2019 vs the same time period in 2022 (a fairer representative than the Covid years) we have noted the following:
362% increase in revenue
78% increase in bookings
13% increase in arrivals
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We have seen phenomenal success in relation to Google Hotel Ads across all of our clients over the last year. Year to date, Fitzpatrick Castle Hotel have also seen a significant return on the platform.
Top 3 Core Objectives:
Increase their direct bookings
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Increase direct bookings: It was a tricky time when we initially went live with our booking engine and bespoke website – Fitzpatrick’s had just reopened after the first Irish summer lockdown due to the pandemic.
"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. There reporting on both marketing and e-commerce give us great visibility on progress of our campaigns."
Mark Scott-Lennon
Managing Director
Innovators Mentioned
Fitzpatrick Castle Hotel
Net Affinity
MS
Mark Scott-Lennon
Hotel Tech Report reached out to Mark Scott-Lennon who verified this case study.
Managing Director
Fitzpatrick Castle Hotel
👍 Managing Director
Mark Scott-Lennon
said that A collaborative relationship:
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"I am very happy with the collaborative relationship we have with Net Affinity and the results we have seen together. There reporting on both marketing and e-commerce give us great visibility on progress of our campaigns."
⚖️ The selection process:
During their research process, Mark Scott-Lennon
evaluated Net Affinity's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Net Affinity was the best fit solution:
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Managing Director Mark Scott-Lennon said, about their decision: "I’m looking forward to the partnership developing over years to come and am confident in our continued and future success."
📈
The results:
We’ve come a long way. Looking at the results we’ve seen across the board in January to April 2019 vs the same time period in 2022 (a fairer representative than the Covid years) we have noted the following:
-
362% increase in revenue
-
78% increase in bookings
-
13% increase in arrivals
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