Target Audience Review Wins Seafield Hotel a 69% Increase in Revenue

MARKETING

The importance of accurate targeting – that is, the act of reaching the right audience with the right offer – is incredible, and we have tangible proof to prove it.

Why it matters: Since the beginning of 2022, our marketing team worked very closely with the brilliant team in Seafield on refining elements of their digital strategy in order to maximise revenue.

On undergoing a close review of Google Analytics, we could plainly see the varying types of people, or ‘audiences’, who were engaging with them.

Top 3 Core Objectives: We helped to refine Seafield's target audiences so that we could try and increase their digital marketing revenue.

Refine target audiences: Audience 1 – 23-34, only women, no kids Audience 2 – 25-45, couples, no kids Audience 3 – 25-50, couples, kids under 15 Audience 4 – 50 plus, adult children or none

"It is an absolute pleasure working with the team at Net Affinity, they have been extremely supportive, particularly over the past 12 months as we have worked closely together to refine our digital marketing strategy."

Kate Kavanagh

Sales & Marketing Manager

Innovators Mentioned

Seafield

Net Affinity

Kate Kavanagh

Sales & Marketing Manager

Seafield

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👍 Sales & Marketing Manager Kate Kavanagh said that Seafield and Net Affinity worked closely together to refine their digital marketing strategy and have seen positive results.:

"It is an absolute pleasure working with the team at Net Affinity, they have been extremely supportive, particularly over the past 12 months as we have worked closely together to refine our digital marketing strategy."

⚖️ The selection process: During their research process, Kate Kavanagh evaluated Net Affinity's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Net Affinity was the best fit solution:

Sales & Marketing Manager Kate Kavanagh said, about their decision: "It’s great to see the positive impact our efforts have had over the past number of months and we look forward to continued growth heading into 2023."

📈 The results: Since beginning this journey, we have collectively worked hard to optimise campaign activity so as to achieve fantastic results.

2022 vs 2021: 18.54% increase in revenue
2022 vs 2021: 19% increase in traffic
2022 vs 2021: 20.6% increase in transactions

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