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MARKETING
Elevating Loyalty & Experiences Through Direct Connections
Not yet verified
This case study hasn't been verified by Original Group yet
With over 35 years in the industry, Original Group has redefined what adults-only travel can be. Their properties, designed for both couples and singles, offer experiences that go beyond the typical getaway, blending entertainment, relaxation, and connection. As a pioneer in this space, the company continues to shape the future of hospitality, delivering travel experiences that keep guests coming back.
Why it matters:
Original Group joined forces with The Guestbook just six months before the COVID-19 pandemic brought the global hospitality industry to a standstill.
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While the initial results were promising, their enthusiasm for the partnership skyrocketed after reopening in a challenging and uncharted market.
Top 3 Core Objectives:
From the outset, the hotel has prioritized maximizing direct bookings, consistently seeking innovative ways to strengthen guest relationships and drive loyalty.
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Increased Room Nights: By using The Guestbook’s platform, Original Group has generated over 37,000 room nights.
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Grow Hotel Group's Database: But beyond the numbers, this partnership has helped grow the hotel group’s guest database by over 13,000 direct bookers who have joined the cash rewards program.
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29.6% Repeat Stay Percentage: A high percentage of direct bookers who sign up for the cash rewards program return for additional stays across Original Group’s hotels, showing just how impactful the program is.
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
4.9
300 REVIEWS
Innovators Mentioned
Original Group
The Guestbook
Uriel Gutiérrez
The hotelier hasn't yet verified the case study.
Marketing Director
Original Group
"By offering cash back incentives as part of the program’s benefits, Original Group elevated the guest experience while reinforcing their dedication to rewarding direct bookings and fostering lasting connections with their guests."
Uriel Gutiérrez
Marketing Director
👍 Marketing Director
Uriel Gutiérrez
said that The Guestbook helped Original Group Elevate Loyalty:
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"By offering cash back incentives as part of the program’s benefits, Original Group elevated the guest experience while reinforcing their dedication to rewarding direct bookings and fostering lasting connections with their guests."
⚖️ The selection process:
During their research process, Uriel Gutiérrez
evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
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Marketing Director Uriel Gutiérrez said, about their decision: ""Since initiating our commercial partnership with The Guestbook as part of our loyalty program, we have effectively grown our base of loyal clients for our brands, leading to a substantial increase in revenue.""
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The results:
By combining exceptional service, unique experiences, and top-tier amenities with this rewards partnership, Original Group continues to strengthen guest loyalty and drive long-term success.
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$10M+ USD Annual Room Revenue Impact
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37K Room Nights
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16.1X Revenue to Cost Multiple
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