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MARKETING
Strategic Growth at The Slate Phuket
Not yet verified
This case study hasn't been verified by The Slate Phuket yet
The Slate Phuket is a luxury design-forward resort in Thailand known for its
industrial chic aesthetic and lush tropical setting.
Why it matters:
The property sought to grow its direct bookings while tapping into a strong international traveler base.
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With a focus on performance marketing, The Slate partnered with Guestbook to drive more conversions and optimize value from U.S. travelers, a key demographic of the hotel’s clientele.
Top 3 Core Objectives:
To increase direct bookings and guest engagement, The Slate implemented
Guestbook’s Email Capture Plugin on its homepage and introduced a
compelling Member Deal offering an exclusive discount for Guestbook
members.
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Increasing the ADR: The hotel's ADR increased to $387.62 USD.
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New Guestbook Enrollments: Over 1,100 New Guestbook Enrollments
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Increased Room Revenue: Over $585K USD Room Revenue Impact
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
4.9
300 REVIEWS
Innovators Mentioned
The Slate Phuket
The Guestbook
Wuttipong Leelasanti
The hotelier hasn't yet verified the case study.
Director of Revenue & eCommerce
The Slate Phuket
"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."
Wuttipong Leelasanti
Director of Revenue & eCommerce
👍 Director of Revenue & eCommerce
Wuttipong Leelasanti
said that The program helped drive room revenue and increase visibility to our property.:
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"As an independent hotel, The Guestbook serves as a simple yet effective tool to drive direct bookings and build guest loyalty through both our official website and offline services."
⚖️ The selection process:
During their research process, Wuttipong Leelasanti
evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
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Director of Revenue & eCommerce Wuttipong Leelasanti said, about their decision: "This partnership also further supports our mission to deliver added value and personalized service to our growing global guest base, particularly as we see significant growth in the U.S. market."
📈
The results:
The collaboration generated significant returns.
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Over $585K USD in room revenue and 1,500 Room nights
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40% of bookers enrolling in the program
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12.09 Revenue to Cost Multiple
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