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MARKETING
The Positive Influence of Reviews on Revenue
Verified case study
Hotel Tech Report has reached out to hoteliers at Parkhotel Landau to verify this case study.
With the support of the hotel marketing experts from Schmitz Marketing,the Parkhotel Landau from Germany has made significant changes to its
online presence - with success.
Why it matters:
Guest reviews on the hotel website provide relevant content to the traveler and have a positive impact on search engine optimization (SEO).
Using , the hotel actively solicits guest reviews, helping them to embed
a variety of relevant terms to the website.
Since they have started to integrate the reviews to their website, the hotel has consistently been in the top search results, generating within the last two years.
When searching for "Hotel mit tollem Ambiente in Landau” (in English: Hotel with great ambiance in Landau) the Parkhotel shows up at the top of the search results, triggered by a review on the hotel website.
In addition to that, reviews in multiple languages improve reach and visibility, without having to maintain the hotel website in other languages.
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Higher number of Direct Bookings since adding TrustYou’sMeta-Review to the website.
Top 3 Core Objectives:
Increased Direct Bookings
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Increase total Website traffic: Improve the view on their direct website
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Increase revenue through IBE: Get more direct bookings
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Increase Average Room Rate: Increase rates
TrustYou
AI-Powered Reputation Management (Review & Surveys) to Boost Guest Experience and Brand Reputation
4.6
457 REVIEWS
Innovators Mentioned
TrustYou
MS
Martin Schmitz
Hotel Tech Report reached out to Martin Schmitz who verified this case study.
Founderand Owner of SchmitzMarketing
Parkhotel Landau
"Reviews displayed directly on the website are extremely valuable, as they naturally create keyword coverage that would otherwise require significant SEO effort — or might not even be achieved at all"
Martin Schmitz
Founderand Owner of SchmitzMarketing
👍 Founderand Owner of SchmitzMarketing
Martin Schmitz
said that Displaying guest reviews directly on a hotel’s website boosts visibility and SEO performance by generating valuable keyword coverage effortlessly:
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"Reviews displayed directly on the website are extremely valuable, as they naturally create keyword coverage that would otherwise require significant SEO effort — or might not even be achieved at all"
⚖️ The selection process:
During their research process, Martin Schmitz
evaluated TrustYou's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that TrustYou was the best fit solution:
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Founderand Owner of SchmitzMarketing Martin Schmitz said, about their decision: "without quotes"
📈
The results:
Since adding TrustYou’s Meta-Review to the website, the hotel has significantly increased its bookings within two years. The review summary helps travelers make confident booking decision
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+35% Total Website Revenue
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+46% Revenue Through Internet Booking Engine
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+6,5€ Average Room Rate (ARR) Increased
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