Case Study

By adding Tripleseat’s easy-to-use lead form to their website and marketing channels, Stoney Creek made it possible for prospects to submit event inquiries in under 30 seconds

Alexis Lanman

Tripleseat · 12月 04, 2025

By adding Tripleseat’s easy-to-use lead form to their website and marketing channels, Stoney Creek made it possible for prospects to submit event inquiries in under 30 seconds.

Why it matters: This simple change significantly increased qualified leads across all properties and enabled faster follow-up from the events team. Customizable reporting further empowered leadership to understand lead sources, measure performance, and optimize sales and marketing strategies.

Tripleseat quickly proved its value: “Tripleseat provides the best ROI of any system,” said Jeff Mould, President of Stoney Creek Hospitality. The platform now serves as the group’s central hub for event and group business operations.

Top 3 Core Objectives: The team sought a platform that could simplify lead capture, centralize event workflows, and deliver actionable insights to support data-driven decision making.

Modernize the Tech Stack: Stoney Creek was using a legacy technology system that did not meet all the company’s needs across sales, catering and event management
Increase Lead Generation: The existing system lacked modern features for efficient lead generation, centralized event lead capture, streamlined workflows for group bookings across multiple properties.
Needed Flexible Integrations: Stoney Creek needed a technology partner that understood the hospitality and event-sales industry, and could enable a cohesive ecosystem across rooms, group sales, and event management.

"Tripleseat provides the best ROI of any system."

Jeff Mould

President

👍 President Jeff Mould said that Strong ROI on technology investment — As stated by the President.:

"Tripleseat provides the best ROI of any system."

⚖️ The selection process: During their research process, Jeff Mould evaluated Tripleseat's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Tripleseat was the best fit solution:

President Jeff Mould said, about their decision: "Tripleseat is the best return on investment of any solution I have implemented in my 30-year career"

📈 The results: Tripleseat’s customizable reporting and analytics tools give Stoney Creek visibility across properties, helping them track lead origins, conversion performance, and benchmark KPIs — enabling data-driven marketing & sales strategy.

ncreased event leads — The Tripleseat lead form became a “crucial” mechanism for capturing event business across all Stoney Creek properties.
Faster booking process & improved guest experience — The quick (≤30 second) form enables prospects to easily submit event requests, which helps streamline the path from inquiry to booking.
Unified operations across multiple properties — The solution allowed Stoney Creek to manage group sales and events consistently across their 12-hotel portfolio, improving efficiency and scalability.