How Pacific Palms Resort Achieves 50–80% Email Open Rates and Competes with Major Brands

MEETINGS & EVENTS

Spanning 650 acres in the rolling hills of Los Angeles, Pacific Palms Resort is an independent luxury resort featuring 292 guest rooms, championship golf, a full-service spa, and 45,000 sq. ft. of versatile meeting space across 28 event rooms.

Why it matters: National Sales Director Julio Arias explained how upgrading to Visiting Media Platform Pro allowed the independent resort to go head-to-head with global hotel brands in its comp set.

By pairing Cvent Planner Navigator outreach with customized Visiting Media tours, voiceovers, and real-time open notifications, Julio achieved 50–80% email open rates and closed a full-hotel sellout in 2.5 weeks.

Top 3 Core Objectives: As an independent 650-acre resort competing against major branded hotels, Pacific Palms Resort needed to replace static color-coded maps with tailored, trackable 3D sales proposals.

Compete with major brands: Present 28 meeting spaces and 650 acres of resort grounds with an interactive digital experience that elevates an independent property above branded competitors.
Scale outbound Cvent prospecting: Reach 100–200 meeting planners daily with segmented, room-specific virtual tour links and custom voiceover walkthroughs.
Time follow-ups with analytics: Use real-time proposal view notifications and space engagement analytics to follow up the exact moment a planner opens the tour.

Innovators Mentioned

Visiting Media

Julio Arias

National Sales Director

Pacific Palms Resort

"“Branded hotels don’t have to do as much to build their brand as we do as an independent property. Visiting Media Platform puts us on their same level—we closed a full hotel sellout in two and a half weeks that normally takes a year.”"

Julio Arias

National Sales Director

👍 National Sales Director Julio Arias said that National Sales Director Julio Arias credits Visiting Media Platform with putting an independent resort on the same footing as global hotel chains and compressing multi-month sales cycles into weeks.:

"“Branded hotels don’t have to do as much to build their brand as we do as an independent property. Visiting Media Platform puts us on their same level—we closed a full hotel sellout in two and a half weeks that normally takes a year.”"

⚖️ The selection process: During their research process, Julio Arias evaluated Visiting Media's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Visiting Media was the best fit solution:

National Sales Director Julio Arias said, about their decision: "“When I get the notification that a planner is viewing my tour, I instantly take that opportunity to follow up while they’re thinking about me.”"

📈 The results: Within six months of upgrading to Visiting Media Platform Pro, Pacific Palms Resort transformed its outbound and RFP conversion metrics.

- 50% to 80% Email Open Rates: Tailored outbound campaigns pairing Cvent Planner Navigator with interactive Visiting Media links achieved 50–80% open rates (vs. the 20% industry average).
- Full-Hotel Sellout Closed in 2.5 Weeks: A short-notice group inquiry converted into the seller’s largest contracted hotel buyout in just two and a half weeks.
- Higher-Quality Site Visits & Trade Show Traffic: Prospects pre-qualify spaces remotely via 3D/VR tours, reducing unqualified site visits and driving record booth engagement at trade shows.