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OPERATIONS
From Bottlenecks to Breakthroughs: How BAWA Hotels & Leisure Took Control of Operations and Unlocked Their Commercial Potential
Verified case study
Hotel Tech Report has reached out to hoteliers at BAWA Hotels to verify this case study.
BAWA Hotels & Leisure, a growing hospitality group in Mexico’s Yucatán Peninsula, partnered with Cloudbeds to replace outdated systems, modernize operations, and accelerate commercial growth. The result: higher revenue, smarter pricing, and a more balanced distribution strategy across their properties.
Why it matters:
Cloudbeds helped BAWA break through the limits of legacy technology. By centralizing operations and enabling data-driven revenue management, BAWA achieved double-digit growth, improved efficiency, and gained a powerful foundation for future expansion.
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Cloudbeds provided BAWA Hotels & Leisure with an all-in-one platform for property management, revenue optimization, and channel distribution — helping the group make faster decisions, grow strategically, and maintain full control over pricing and performance.
Top 3 Core Objectives:
As BAWA reached the limits of its legacy PMS, the leadership team sought a scalable system that could simplify operations, optimize revenue, and sustain growth in a competitive market.
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Replace outdated technology: Move from a slow, local PMS to a modern, integrated system capable of handling daily rate updates, reporting, and occupancy management in real time.
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Drive commercial growth: Implement a unified platform with built-in revenue management tools to increase occupancy, ADR, and RevPAR through smarter pricing and forecasting.
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Build operational agility: Adopt a user-friendly system that improves staff efficiency, reduces training time, and supports consistent performance across properties.
Innovators Mentioned
Cloudbeds
UC
Ulises Cobos
Hotel Tech Report reached out to Ulises Cobos who verified this case study.
Commercial Director
BAWA Hotels
"We had projected 7% year-over-year growth for March at our Casa Lucía hotel. In the first month, by just manually following Cloudbeds’ suggestions, we achieved 18% growth. It was a very pleasant surprise."
Ulises Cobos
Commercial Director
👍 Commercial Director
Ulises Cobos
said that Cloudbeds delivered instant, measurable results that surpassed expectations.:
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"We had projected 7% year-over-year growth for March at our Casa Lucía hotel. In the first month, by just manually following Cloudbeds’ suggestions, we achieved 18% growth. It was a very pleasant surprise."
⚖️ The selection process:
During their research process, Ulises Cobos
evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:
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Commercial Director Ulises Cobos said, about their decision: "The support team has been incredible; they’ve helped us a lot. Cloudbeds’ interface is intuitive, simple, and quick to use — a huge advantage in a market with high staff turnover."
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The results:
In just one month with Cloudbeds, BAWA Hotels & Leisure exceeded growth projections, achieved record-breaking revenue, and built a sustainable commercial strategy backed by real-time insights.
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18% year-over-year revenue growth in the first month using Cloudbeds
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Achieved a balanced sales mix: 40% OTAs, 30% agencies/corporates, 30% direct bookings
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Simplified operations and staff training with an intuitive, easy-to-use interface
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