Case Study

CAOBA: For Hotels Too Special for Spreadsheets (and Soulless OTAs)

Ricky Schoeman

Cloudbeds · 11月 11, 2025

CAOBA Hotels, a Cloudbeds Certified Consultant Partner, is redefining how boutique and luxury properties connect with travelers. Using Cloudbeds, CAOBA automated its operations, streamlined partner onboarding, and scaled its curated portfolio by 200% — all while staying true to its mission of empowering hoteliers through personalization and control.

Why it matters: Cloudbeds enables CAOBA to merge the best features of an OTA with the authenticity of direct bookings. The platform helps CAOBA scale efficiently, eliminate manual work, and provide hoteliers with the freedom to focus on unique guest experiences instead of backend complexity.

Cloudbeds powers CAOBA’s semi-direct booking model by automating availability, streamlining property onboarding, and enabling data-driven growth — helping the brand deliver personalized, design-led travel experiences without reliance on traditional OTAs.

Top 3 Core Objectives: As CAOBA’s portfolio expanded, the team needed an intelligent, automated platform that could manage rapid growth, simplify onboarding, and support a deeply personalized hospitality model.

Eliminate manual processes: Replace time-consuming spreadsheet workflows with automated availability and booking management to handle growing demand.
Accelerate partner onboarding: Reduce onboarding friction for new hotels by providing simple tools, intuitive training, and seamless integrations.
Personalize guest discovery: Empower travelers to find one-of-a-kind accommodations through advanced categorization based on architecture, design, and guest experience.

"Some of our partners are up and running in just a week, which is a game-changer. Cloudbeds’ ease of use has significantly reduced onboarding friction."

Antonio Cabrerizo

CEO

👍 CEO Antonio Cabrerizo said that Cloudbeds’ intuitive platform makes rapid partner onboarding possible.:

"Some of our partners are up and running in just a week, which is a game-changer. Cloudbeds’ ease of use has significantly reduced onboarding friction."

⚖️ The selection process: During their research process, Antonio Cabrerizo evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

CEO Antonio Cabrerizo said, about their decision: "Cloudbeds helps us categorize properties in ways that make it easier for travelers to find exactly what they’re looking for. It brings more visibility and profitability to properties using Cloudbeds than to others using a different PMS — or none at all."

📈 The results: With Cloudbeds, CAOBA revolutionized its operational model — scaling faster, onboarding partners more efficiently, and helping hoteliers gain visibility and control.

Achieved 200% growth in partner properties since adopting Cloudbeds
Reduced partner onboarding time to as little as one week
Gained better reporting and revenue insights to support long-term growth and ROI