Case Study

How Strawberry Hotels Achieved a 570% ROI With Flexkeeping

Marieke Wisse

Flexkeeping · 10月 13, 2025

Strawberry Hotels, the largest hotel group in the Nordics, deployed Flexkeeping’s automation tools across its properties to improve housekeeping accuracy, reduce manual work, and enhance team satisfaction. The changes delivered substantial efficiency gains and measurable results.

Why it matters: Manual task workflows, poor data visibility, and distrust in legacy housekeeping systems cost hotels both time and money. Through automation, Strawberry Hotels bridged the gap between PMS data and operations, turning inefficiency into strategic advantage.

Flexkeeping automates task management, cleaning schemas, staff forecasting, and personalized guest experiences by integrating seamlessly with their PMS, Mews.

Top 3 Core Objectives: By automating operations and integrating with data from Mews, Strawberry Hotels aimed to cut down planning time, gain operational efficiency, and free up staff to deliver outstanding guest service.

Build Trust in Operations: Replace outdated, error-prone housekeeping systems and manual routines with reliable, automated workflows to improve trust at the property level.
Improve Staff Efficiency: Significantly reduce time spent in planning, manual task creation, and rework so that supervisors and frontline staff can focus on guest experience.
Leverage Real-Time Data: Enable property teams to access accurate operational data, like room, task, and staff metrics, in real time to drive decision making and KPIs at a property and group level.

"From the case studies we’ve done, we see signs that sick leave has gone down, guest satisfaction is rising, and internal NPS scores are improving. People used to ask, ‘Should we invest in an operational tool?’ But the impact is much broader."

Sven Ellingsen Ephithite

Director of Tech Hotel Openings & Systems, Strawberry

👍 Director of Tech Hotel Openings & Systems, Strawberry Sven Ellingsen Ephithite said that Since implementing Flexkeeping, Strawberry Hotels has seen a significant impact beyond operational efficiency.:

"From the case studies we’ve done, we see signs that sick leave has gone down, guest satisfaction is rising, and internal NPS scores are improving. People used to ask, ‘Should we invest in an operational tool?’ But the impact is much broader."

⚖️ The selection process: During their research process, Sven Ellingsen Ephithite evaluated Flexkeeping's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Flexkeeping was the best fit solution:

Director of Tech Hotel Openings & Systems, Strawberry Sven Ellingsen Ephithite said, about their decision: "We see a difference between hotels using Flexkeeping and those that don’t. Flexkeeping hotels are more proactive. They have better data to make decisions. Staff embrace it. People who move from a Flexkeeping hotel to one without it—implementing it is the first thing they want to do."

📈 The results: After implementing Flexkeeping, Strawberry Hotels transformed its housekeeping operations, achieving a 570% ROI, saving hundreds of hours monthly, and significantly improving staff wellbeing and operational productivity.

Financial & Time ROI: Strawberry Hotels achieved a 570% return on investment, saved over 460 working hours monthly, and reduced planning from 4 hours to just 30 minutes.
Staff Experience & Wellbeing: The group saw a 3% reduction in sick leave, boosted staff satisfaction (75% of surveyed staff reported improvements), and created more predictable workflows, including fewer early starts and overtime for supervisors.
Automation & Productivity: More than 700 tasks automated per month at key properties, productivity optimized by 91%, and nearly 150 hours freed up in one hotel alone for guest-facing activities.