OPERATIONS

Got City Center Hotels Boosts RevPAR and Direct Bookings with Mews

Verified case study Hotel Tech Report has reached out to hoteliers at Got City Center Hotels to verify this case study.
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The Swedish hotel group, who also run five Best Western branded hotels, sees impressive results across their property portfolio.
Why it matters: Got City Center Hotels (GCCH) operates a number of hotels in Gothenburg, Sweden, from small, family-run hotels to properties that are part of the international Best Western brand. Eight properties are currently live on Mews, including Sure Hotel by Best Western Allen, Sure Hotel by West Western Arena, and City Hotel Jönköping.

  • GCCH is the first hotel group to run Best Western properties with a direct connection to Mews.

Top 3 Core Objectives: Mews' flexibility enables Got City Center Hotels to tailor their tech stack for each unique location, ensuring a consistent and modern guest experience across all hotels.

  • Portfolio management: Although GCCH hotels are managed separately, it is important for high-level users to get an overview of performance across all properties.

  • Triple booking engine conversion: Despite the beneficial reach of OTAs, selling rooms via a channel manager reduces a hotel’s overall profit per space.

  • Fast and secure payments: Taking and processing payments has traditionally been a disruptive part of the guest experience.

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Innovators Mentioned

Mews
Henric Hannerfalk
Hotel Tech Report reached out to Henric Hannerfalk who verified this case study.

CEO

Got City Center Hotels

"We’ve been with Mews for a few years now and it helped to transform the way we operate. It’s very intuitive to work with and saves our team so much time."

Henric Hannerfalk

CEO

👍 CEO Henric Hannerfalk said that Mews has significantly transformed their operational approach over the years::

  • "We’ve been with Mews for a few years now and it helped to transform the way we operate. It’s very intuitive to work with and saves our team so much time."

⚖️ The selection process: During their research process, Henric Hannerfalk evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

  • CEO Henric Hannerfalk said, about their decision: "“All of our hotels are different, and Mews allows us to build our ideal tech stack for each location. It helps us to create a consistent and modern guest experience.”"

📈 The results: Mews is a completely cloud-based PMS. As long as a user has the correct access rights set up, they can oversee any property remotely and quickly. The Booking Engine can be added to any hotel website. GCCH use a free, built-in pricing widget that compares live prices with leading OTAs, encouraging guests to complete a direct booking. With Mews Payments, every transaction is fast, secure and seamless for guests.

  • 55% RevPAR increase (2021 to 2022)

  • 10.3% booking conversion rate at Hotel Vasa and Göteborgs Mini-Hotel (industry average is 3.3%) 7% higher average booking value for direct bookings (compared to channel managers) • 39% higher online check-in ratio for direct bookings (compared to channel managers)

  • 100% of all card payments automated through Mews Payments 0.03% chargeback ratio (travel industry average is 0.5%)

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