Case Study

One platform, 26 properties: Lafayette Hotels boosts direct bookings by 70% with RMS

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Maud Bruyere
RMS · 11月 19, 2025
画像の説明
Lafayette Hotels switched to RMS to centralize operations across 26 properties, reduce manual work, and give staff more time to focus on guests.
Why it matters: Disconnected systems and unreliable infrastructure were making it harder for Lafayette Hotels to maintain consistency and scale their operations.
  • RMS brought everything under one roof, bookings, guest profiles, reporting, and even multi-property check-ins, giving staff the tools to work faster, stay online, and deliver a consistent guest experience across all locations.

Top 3 Core Objectives: Lafayette wasn’t just looking for a new system, they needed a way to unify operations, reduce manual work, and support consistent growth across their portfolio.
  • Consolidate Systems: Replace six PMS platforms, three channel managers, and manual processes with one integrated system to reduce complexity and cost.

  • Automate Admin Tasks: Eliminate over eight hours of daily manual accounting data entry across the group by automating accounting and reporting to free up time and reduce errors.

  • Standardize Growth: Create a faster, more consistent onboarding process for new properties, including those still using paper, while maintaining control and service quality.

"When you manage 26 properties, speed and control are everything. With RMS, I can update rates, policies, or form letters instantly across the group. That kind of centralization lets us move faster than the market and stay consistent at scale."

Ramsey Lafayette

President

👍 President Ramsey Lafayette said that centralized control through RMS enables fast, consistent management across multiple properties:
  • "When you manage 26 properties, speed and control are everything. With RMS, I can update rates, policies, or form letters instantly across the group. That kind of centralization lets us move faster than the market and stay consistent at scale."

⚖️ The selection process: During their research process, Ramsey Lafayette evaluated RMS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RMS was the best fit solution:
  • President Ramsey Lafayette said, about their decision: "We chose RMS for its true enterprise functionality, built-in channel manager, and open API that actually works. Integrations are fast and cost-effective, partners have called it ‘the easiest they’ve ever done’. That flexibility makes it easy to scale with our business."

📈 The results: With RMS, Lafayette Hotels has built a more scalable operation. Standardized tools and processes now allow new properties to go live in as little as 9 days, making growth faster and training more consistent across the group.
  • Over $100K saved annually: eliminated server and IT maintenance costs by moving to RMS.

  • 60+ hours saved weekly: automated accounting and reporting replaced manual entries across the group.

  • 70%+ direct bookings: online direct bookings more than doubled in the four years since switching to RMS.

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