Case Study

Brewhalla achieves 70% direct bookings with RoomRaccoon

Lindsay Krause

RoomRaccoon · 10月 18, 2024

Brewhalla, nestled in the heart of Fargo, North Dakota, is where hospitality and craft brewing collide. Since opening in March 2023, it has become a lively cultural hub, offering not just a place to stay, but a dynamic experience. With a brewery, a market featuring 14 local businesses, an expansive event center, and 40 uniquely designed rooms, Brewhalla is the perfect blend of creativity and community.

Why it matters: Hailey von Wald, the Supreme Experience Conductor at Brewhalla, needed a hotel management solution to automate their guest journey and add new revenue streams to bolster their bottom line. She found this and more in RoomRaccoon.

RoomRaccoon provides an all-in-one hotel management solution that empowers Brewhalla with all the tools it needs to maximize revenue and create unforgettable experiences for guests.

Top 3 Core Objectives: Brewhalla's objective was clear: automate the guest journey and create new revenue streams to strengthen their bottom line. RoomRaccoon made this possible with features like online check-in, automated upselling, and a powerful website booking engine.

Automate upselling: RaccoonUpsell allows Brewhalla to automatically offer room upgrades and add-ons during the booking and online check-in process. This feature lets guests personalize their stay in advance, ensuring they get the most out of Brewhalla's offerings.
Streamline check-in: Without a traditional reception desk, RoomRaccoon’s online check-in lets guests skip arrival queues, freeing up Hailey and her team to focus on what they do best. The seamless integration with Remotelock provides each guest with a personalized access code, replacing the need for key cards entirely.
Booking engine that converts: Hailey sought a solution that would enhance their booking engine and streamline online payments to elevate the guest experience. By choosing RoomRaccoon’s HMS, Brewhalla gained a customizable booking engine and integrated RaccoonPay, improving guest satisfaction, increasing direct bookings, and reducing chargebacks.

"We love the upsell feature, which allows us to customise each guest’s experience. We also love the online check-in feature and RemoteLock integration, enabling a contactless check-in process."

Hailey von Wald

Supreme Experience Conductor

👍 Supreme Experience Conductor Hailey von Wald said that Hailey is reaping major benefits from RaccoonUpsell and online check-in, allowing guests to effortlessly book add-ons when reserving their stay.:

"We love the upsell feature, which allows us to customise each guest’s experience. We also love the online check-in feature and RemoteLock integration, enabling a contactless check-in process."

⚖️ The selection process: During their research process, Hailey von Wald evaluated RoomRaccoon's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomRaccoon was the best fit solution:

Supreme Experience Conductor Hailey von Wald said, about their decision: "We needed an all-in-one system that could integrate with key tools and allow for contactless, 24/7 front desk-free operations. RoomRaccoon has been the perfect solution, managing all our hotel needs on one platform."

📈 The results: Since adopting RoomRaccoon's HMS, Brewhalla has seen 70% of bookings made directly, cutting commission fees. Over half of guests use online check-in, and RaccoonUpsell has delivered an impressive return, boosting both revenue and guest engagement.