HTRの月刊ニュースレター、theRewindで、ホテルの最新技術のヒント、トレンド、洞察を把握してください。
アコー、マリオット、バイスロイ、シャングリラ、ローズウッド、エクスペディア、AirBnBなどのトップブランドの50,237人のエグゼクティブに参加して、最新のイノベーションと洞察を月に1回受信トレイに届けましょう。
Operations で人気
Revenue Management で人気
Marketing で人気
Guest Experience で人気
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REVENUE MANAGEMENT
BEONx HQI™ Empowers Hotelatelier to Outperform Competitors with Targeted Pricing Strategy
BEONx is an intuitive, AI-powered platform that automates and simplifies revenue management for hotels, providing a holistic view of the guest journey with actionable strategies. The platform integrates all relevant data sources into one dashboard, allowing hotel revenue management teams to quickly and easily analyze information through intuitive visualizations. For Hotelatelier, BEONx provided a solution to the challenge of identifying their guests' willingness to pay for their rebranded properties in Madrid and Barcelona. The platform's Hotel Quality Index enabled the revenue management team to quantify both their own and their competitors' quality, combining this data with pricing information to make pricing decisions that aligned with guests' expectations of quality. As a result, Hotelatelier was able to correctly position their properties in the marketplace and establish the new Icon brand long-term.
Identify willingness to pay: To accurately identify guests' willingness to pay for the quality of the newly rebranded properties in Madrid and Barcelona, in order to create a sustainable base of loyal guests.
Pricing positioning: To match guests' expectations of quality with price, by analyzing Hotelatelier's new offer compared to the competition, and position the properties correctly within the marketplace from the outset.
Data-driven decision making: To empower Hotelatelier's revenue management team with deep market insights and data-driven decision-making, by utilizing BEONx's Hotel Quality Index (HQI), which is based on objective factors plus online reputation and competitor pricing.