Turning Hermann Bungalows' ads into experiences with a $20:1 ROAS through Facebook advertising

MARKETING

Hermann Bungalows is a luxury resort designed by Steve Hermann situated in Palm Springs with vista views and poolside relaxation. This resort has 24 bungalows designed with every detail in mind and unobstructed mountain views. Hermann Bungalows prides itself on being a sanctuary where guests can escape the world, unwind, relax, and enjoy a much-needed vacation.

Why it matters: The campaign set out to inspire bookings by showcasing irresistible special offers on Facebook, turning casual interest into confirmed reservations.

GCommerce brought the story of Hermann Bungalows to life through rich, evocative imagery and refined language, capturing the essence of its luxury and allure.

Top 3 Core Objectives: The campaign aimed to drive conversions with special offers on Facebook while navigating housing category restrictions on “Bungalows” by using prospecting, dynamic, and conversion ads to target high-net-worth individuals.

Conversion goal: Gain conversions through special offers on Facebook advertising.
Advertising challenge: Overcome limitations due to "Bungalows" being flagged as housing category.
Media approach: Use prospecting ads, dynamic ads, and conversion ads to reach high net worth individuals.

Innovators Mentioned

Hermann Bungalows

GCommerce

Alex Horrocks

Senior Paid Search Strategist

Hermann Bungalows

"Navigating the housing category restrictions around the word ‘bungalows’ pushed us to think creatively. By leveraging prospecting, dynamic, and conversion ads, we were able to connect with high-net-worth individuals and turn interest into bookings."

Alex Horrocks

Senior Paid Search Strategist

👍 Senior Paid Search Strategist Alex Horrocks said that Sometimes the biggest challenges spark the most creative solutions. Our team shared this insight while working on the Hermann Bungalows campaign.:

"Navigating the housing category restrictions around the word ‘bungalows’ pushed us to think creatively. By leveraging prospecting, dynamic, and conversion ads, we were able to connect with high-net-worth individuals and turn interest into bookings."

⚖️ The selection process: During their research process, Alex Horrocks evaluated GCommerce's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that GCommerce was the best fit solution:

Senior Paid Search Strategist Alex Horrocks said, about their decision: "Bringing Hermann Bungalows to life through evocative imagery and elevated language was a rewarding challenge. We wanted every ad to reflect the sanctuary-like experience of the resort while still driving conversions through special offers."

📈 The results: From January to June 2024, a $3,282.18 campaign promoting the resort’s suites and serene setting generated 31 conversions and high ROAS, effectively attracting premium guests despite high-ADR advertising challenges.

ROAS: $20:1
Revenue: $65,120
Coversions: 31