Turning Hermann Bungalows' ads into experiences with a $20:1 ROAS through Facebook advertising

MARKETING

Hermann Bungalows is a luxury resort designed by Steve Hermann situated in Palm Springs with vista views and poolside relaxation. This resort has 24 bungalows designed with every detail in mind and unobstructed mountain views. Hermann Bungalows prides itself on being a sanctuary where guests can escape the world, unwind, relax, and enjoy a much-needed vacation.

Why it matters: The campaign set out to inspire bookings by showcasing irresistible special offers on Facebook, turning casual interest into confirmed reservations.

GCommerce brought the story of Hermann Bungalows to life through rich, evocative imagery and refined language, capturing the essence of its luxury and allure.

Top 3 Core Objectives: The campaign aimed to drive conversions with special offers on Facebook while navigating housing category restrictions on “Bungalows” by using prospecting, dynamic, and conversion ads to target high-net-worth individuals.

Conversion goal: Gain conversions through special offers on Facebook advertising.
Advertising challenge: Overcome limitations due to "Bungalows" being flagged as housing category.
Media approach: Use prospecting ads, dynamic ads, and conversion ads to reach high net worth individuals.

Innovators Mentioned

Hermann Bungalows

GCommerce

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Hermann Bungalows

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⚖️ The selection process: During their research process, Placeholder Placeholder evaluated GCommerce's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that GCommerce was the best fit solution:

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📈 The results: From January to June 2024, a $3,282.18 campaign promoting the resort’s suites and serene setting generated 31 conversions and high ROAS, effectively attracting premium guests despite high-ADR advertising challenges.

ROAS: $20:1
Revenue: $65,120
Coversions: 31