How By the Sea Guests B&B and Suites Doubled Their Revenue within One Year

REVENUE MANAGEMENT

By the Sea Guests B&B and Suites is a family owned property on Cape Cod. The owners own 3 properties total within a 1 block radius with 35 guest rooms, 9 suites, and 2 vacation homes. After a transition in ownership in 2020, the property selected innRoad to streamline operations, distribution and guest management.

Why it matters: The key to running a successful bed & breakfast is to optimize for efficiency and focus on the maximizing the bottom line. Finding the right all-in-1 hotel management system to distribute inventory to the right channels to drive bookings while also streamlining day-to-day staff efficiency was critical.

Ownership selected innRoad's all-in-one PMS software to help them increase efficiency and streamline their management processes.

Top 3 Core Objectives: Ownership's primary goal was to find a solution that would allow for simpler and more streamlined operations & distribution:

Generate More Repeat Guests: Leverage unified customer records to more effectively communicate with guests to drive repeat business.
Grow Distribution: Specifically the property was looking to distribute inventory to new channels to attract a younger target audience.
Drive More Bookings: Improve web presence and booking flows to increase conversion and drive more bookings.

"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a reservation is pretty easy. The rates module has helped lower our costs and save weeks of time on a seasonal basis. Customer support is very responsive and quick to respond with low wait times."

Alexa T

Head of Reservations

Innovators Mentioned

By the Sea Guests B&B and Suites

innRoad

Alexa T

Head of Reservations

By the Sea Guests B&B and Suites

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👍 Head of Reservations Alexa T said that In the first year, they had a dramatic increase in revenue with innRoad that they are on pace to do again in 2022:

"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a reservation is pretty easy. The rates module has helped lower our costs and save weeks of time on a seasonal basis. Customer support is very responsive and quick to respond with low wait times."

⚖️ The selection process: During their research process, Alexa T also researched Little Hotelier, Cloudbeds, and ultimately decided innRoad was the best fit for them.

Head of Reservations Alexa T said, about their decision: "We selected innRoad's all-in-one PMS software to help increase efficiency and streamline our management processes."

📈 The results: In the two years since switching to innRoad's PMS, the property has seen a dramatic increase in both revenue and operating efficiency.

Doubled revenue in 2020 within one year of switching to innRoad
Increase in repeat guests
Improved content consistency and reach across distribution channels

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