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REVENUE MANAGEMENT
Turning Guest Experiences into Loyalty and Growth
In response, Flying Horse Resort & Spa decided to implement a loyalty cashback program, providing guests with a direct financial incentive to book and return. By introducing The Guestbook rewards, the hotel aims to strengthen guest relationships, increase repeat bookings, and enhance overall satisfaction, all while differentiating itself in a competitive market.
Increased Room Revenue: The program drove a significant $1.6M in lifetime room revenue impact while generating 4,952 annual room nights, reflecting its success in attracting and retaining guests.
Robust Growth: With 2,238 guests enrolled, repeat stays increased to 22.5%, contributing to the resort's robust growth.
Strengthened Guest Relationships: With a 16.8x revenue-to-cost multiple, the initiative not only strengthened guest relationships but also solidified Flying Horse Resort & Club’s position as a standout destination in luxury hospitality.
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