How Galgorm's Hotel Collection Generates Over 98% Direct Business

REVENUE MANAGEMENT

We have worked with Galgorm Collection since September 2014, and it’s been a rewarding, exciting and dynamic journey. At this stage, our relationship with the clients is incredibly strong – we feel like one team. Keeping in touch weekly has allowed the relationship to flourish and has provided space for collaboration and ideas, particularly in the marketing space.

Why it matters: After years of solid and consistent performance, and innovative ideas put into practice, there has been a great deal of trust built between Galgorm and Net Affinity.

Budget was not restricted which enabled us here in Net Affinity to help them reach their goals and deliver these through the results in our performance reports.

Top 3 Core Objectives: Enhance and promote Galgorm's new properties and increase their performance and revenue

Enhance new property performance: Increase performance and revenue

Innovators Mentioned

Galgorm

Net Affinity / Smarthotel

Victoria Brown

Group Marketing Manager

Galgorm

"We use a number of their projects, from website design, booking engine and digital marketing services - I feel that using all the products in tandem works extremely well to meet our overall marketing objectives and drive revenue. We have regular meetings with the team where we look at the performance over the last few months and look ahead - they always provide recommendations to us on how to improve campaigns or increase revenue."

Victoria Brown

Group Marketing Manager

👍 Group Marketing Manager Victoria Brown said that We have worked well in tandem to drive results:

"We use a number of their projects, from website design, booking engine and digital marketing services - I feel that using all the products in tandem works extremely well to meet our overall marketing objectives and drive revenue. We have regular meetings with the team where we look at the performance over the last few months and look ahead - they always provide recommendations to us on how to improve campaigns or increase revenue."

⚖️ The selection process: During their research process, Victoria Brown evaluated Net Affinity / Smarthotel's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Net Affinity / Smarthotel was the best fit solution:

Group Marketing Manager Victoria Brown said, about their decision: "Net Affinity are interested in the strategy for our businesses and how they can help us meet our targets by developing their technology to meet business needs."

📈 The results: Galgorm Resort has grown immensely since we took them on in 2014.

Comparing ARR in 2015 (our first full year with Galgorm) to 2022 YTD, we are already up 62%
In relation to RN, comparing 2015 to 2022 YTD, we are up 96%
Successfully targeting new markets with new and exciting property portfolio