How The Jasmine City Group (Thailand) generated +112% revenue over the previous best sales year in the direct channel?

REVENUE MANAGEMENT

Want to know how The Jasmine City Group (Thailand) generated +112% revenue over the previous best sales year in the direct channel?

Why it matters: With no marketing or e-commerce focus, Jasmine City Group had no clear strategy for its direct channel and was highly dependent on OTAs for its online distribution. Discover How Roiback takes a game-changer partnership with Jasmine City Group to reach new heights of success.

We work together on a new strategy for the direct channel as well as on reinforcing the digital marketing strategy for its brand.com.

Top 3 Core Objectives: The challenges were several: Identify the key levers of direct distribution. Revamp the website and implement a robust booking engine. Define a clear distribution strategy and maximize the share of direct bookings. Reduce dependence on OTAs and achieve a balanced distribution mix

Clear distribution strategy: Identify the key levers of direct distribution. Define a clear distribution strategy and maximize the share of direct bookings.
New website & BookingEngine: Revamp the website and implement a robust booking engine like Roiback.
Balanced distribution mix: Reduce dependence on OTAs and achieve a balanced distribution mix

"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new heights of success"

Wichuda Nuyongpak

Group Director of Sales and Marketing

Innovators Mentioned

Jasmine City Group

ROIBACK

Wichuda Nuyongpak

Group Director of Sales and Marketing

Jasmine City Group

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👍 Group Director of Sales and Marketing Wichuda Nuyongpak said that Partnering with Roiback has been a game-changer:

"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new heights of success"

⚖️ The selection process: During their research process, Wichuda Nuyongpak evaluated ROIBACK's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that ROIBACK was the best fit solution:

Group Director of Sales and Marketing Wichuda Nuyongpak said, about their decision: "With Roiback by our side, we have not only increased direct bookings but also enhanced guest loyalty with KPIs that we had never achieved before."

📈 The results: We asked Jasmine City Group for a key contact person to manage the overall strategy and at Roiback we put all our resources at the chain's disposal to advise and work on their global direct channel strategy as well as their digital marketing strategy.

With the new strategy, the results were not long in coming. In addition, We supported them in the launch of the new Rewards Program “Jasmine Joy” with exclusive benefits for members.
We ensured that the hotels started getting quality traffic while protecting the brand through a combination of marketing actions (SEO, Paid Ads, Metasearch)
We closed the gap with OTAs through the implementation of targeted offers and segmentation strategies.

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