Inspiring Returns and Lasting Impressions at Abode Hotels

REVENUE MANAGEMENT

Abode Hotels, known for its outstanding guest experiences, manages a collection of independent properties across Canberra and surrounding areas in Australia. Renowned for their prime locations and flexible room types, Abode Hotels has become a preferred choice for travelers seeking memorable stays.

Why it matters: Abode Hotels partnered with The Guestbook, a leader in loyalty programs and direct booking incentives, to implement a rewards system that encouraged future bookings. This initiative delivered significant results.

This partnership has not only increased direct bookings but also redefined Abode Hotels’ approach to guest engagement. By adopting a few Guestbook enhancement tools their guests were properly introduced to the loyalty program and could immediately see the benefits of booking direct. Investing in this program has positioned Abode Hotels for sustained growth in a dynamic market, strengthening its reputation as a leader in Australian hospitality.

Top 3 Core Objectives: Competing in a fast-paced and ever-evolving industry, Abode Hotels needed a way to cultivate stronger guest loyalty, boost direct bookings, and maximize revenue for each stay, all while maintaining a seamless and enjoyable guest journey.

Build Loyalty: Increase guest engagement and broaden database of repeat guests.
Boost Direct Bookings: Increase direct booking conversion and decrease reliance on third-party channels.
Maximize Revenue: Maximize profits while keeping cost margins low.

Innovators Mentioned

Iconic Hotels by Geocon

The Guestbook

Rudy Kalele

Director of Revenue, Distribution and Central Reservations

Iconic Hotels by Geocon

"As a hotel management company with nine hotels, running a loyalty program can be daunting and expensive. After researching various options, we came across Guest Book Rewards. We decided to trial the Guest Book Rewards system at a few of our properties. The response was positively received from our valued guests, and far ahead of our expectations. We thereafter successfully implemented across our hotels with good results."

Rudy Kalele

Director of Revenue, Distribution and Central Reservations

👍 Director of Revenue, Distribution and Central Reservations Rudy Kalele said that The choice to expand this loyalty program to all properties within Abode Hotels.:

"As a hotel management company with nine hotels, running a loyalty program can be daunting and expensive. After researching various options, we came across Guest Book Rewards. We decided to trial the Guest Book Rewards system at a few of our properties. The response was positively received from our valued guests, and far ahead of our expectations. We thereafter successfully implemented across our hotels with good results."

⚖️ The selection process: During their research process, Rudy Kalele evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Director of Revenue, Distribution and Central Reservations Rudy Kalele said, about their decision: "The best thing about this system is there was no financial outlay needed and no monthly fee to run it. It’s a win-win situation, where our guests receive a cash back and the hotel only pays a small fee on bookings stayed. After six months of partnering with Guest Book Rewards, we are noticing an increase in return guest visitation and an increase in enrollments."

📈 The results: Abode Hotels partnered with The Guestbook, a leader in loyalty programs and direct booking incentives, to implement a rewards system that encouraged future bookings. This initiative delivered significant results in just 6 short months.

Generated $1,024,185 AUS in additional room revenue and booked 4,752 room nights.
A 24% repeat stay rate demonstrated the program’s success in fostering loyalty among their guests, while 2,869 new enrollments expanded the base of engaged customers.
With an average daily rate of $215.53 AUS, the program achieved a 12.8X revenue-to-cost ratio and kept costs at just 6% of the total revenue generated.