Kumulos 移动用户参与平台为您提供提高用户参与度所需的所有技术 - 无论是应用参与度还是网站参与度。功能包括:全渠道消息传递、用户、行为和基于位置的细分和定位、自动化和脚本引擎、分析和活动报告、用户体验监控和 RESTful 事务 API。从 Kumulos 移动营销中心,您可以安排和管理活动并报告结果。将推送通知与应用内消息相结合很容易。对于应用收件箱,您有可配置的消息过期时间,还有带有动态内容标签的可重用模板。媒体库是您可以存储所有品牌资产的地方。您可以通过用户属性个性化营销活动,尝试使用内容进行 A/B 测试并报告结果。 - 推送通知 - 适用于 iOS 和 Android 的原生移动推送通知 - 应用内消息 - 完全控制字体、布局、内容(包括全屏背景和前景视频)和操作 - 网络推送通知 - 在您的网站上留住和吸引用户或 Web 应用程序 - 分析 - 提供用户体验、用户情感和用户行为的整体视图,以便您全面了解应用程序的性能。将用户、行为和基于位置的细分和定位与渠道偏好相结合,以获得最大的影响。 Kumulos 为您提供了许多自动化功能,您可以针对入职活动、放弃购物车或在有人加入忠诚度计划时更新 CRM 系统等自动化功能进行设置。更重要的是,您拥有衡量受众、参与度和留存率的 KPI 并设置转化渠道所需的所有分析。通过使用崩溃报告和 API 监控以及应用商店监控,您可以轻松地针对关键利益相关者的 KPI 报告绩效。立即申请免费演示或注册免费试用。
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Property Owner in Firenze (Italy)
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
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