Kumulos - Push Notifications vs. The Hotels Network (Personalization):
Which Is Right for You?

The Decision

When evaluating tools to boost your hotel's direct bookings, Kumulos and The Hotels Network stand out as two prominent options. Kumulos focuses on push notifications and user engagement across mobile and web channels, while The Hotels Network emphasizes website personalization and conversion optimization. Both aim to increase direct revenue but approach the challenge through different technological frameworks.

Kumulos offers a broad engagement platform primarily for mobile apps and websites, with features like push notifications, in-app messaging, and behavioral segmentation. Conversely, The Hotels Network specializes in website overlays, retargeting, and personalized guest experiences that directly influence booking behavior. Which of these aligns better with your current strategy and needs?

Is Kumulos or The Hotels Network Better for Hotels?

Kumulos is designed for hotels seeking to engage users via targeted notifications, push messages, and behavior-driven automation. It’s well-suited for teams wanting a unified engagement platform that supports both app and website interactions, with a focus on user retention and behavioral analytics.

The Hotels Network, however, excels in hotels that aim to increase conversions directly on their website through personalized overlays, exit intent messages, and retargeting tools. If your hotel prioritizes website optimization and direct booking growth, THN’s suite provides more relevant features.

Kumulos’s reviews highlight its comprehensive automation and analytics, making it a good fit for teams wanting detailed insights into user behavior. In contrast, THN’s recent reviews underscore its ease of use, strong support, and a suite of conversion-focused tools. Given the number of recent reviews and high recommendation scores, The Hotels Network clearly has the stronger market presence.

Edge: The Hotels Network.

Kumulos vs The Hotels Network: Which Should Your Hotel Choose?

If your hotel needs a versatile engagement platform that integrates mobile push notifications with website messaging, Kumulos offers a solid choice, especially for properties emphasizing app engagement and behavior tracking. It’s particularly advantageous if your team already invests in mobile apps or wants a unified communication system.

If your goal is to increase website conversions through visual overlays, retargeting, and personalized guest journeys, The Hotels Network is the better pick. It’s especially suitable for hotels focused on reducing OTA reliance and driving direct bookings with targeted website tools.

Hotels that want a multi-channel user engagement system with detailed analytics should lean toward Kumulos. Meanwhile, hotels aiming for straightforward, high-impact website conversion tools should opt for THN.

Edge: The Hotels Network.

Is Kumulos or The Hotels Network Easier to Use?

Kumulos’s user interface and onboarding are rated very poorly at 0/5, with reviews noting a lack of clarity and ease of setup. Its complex automation and API-driven features require technical expertise, making staff adoption more challenging.

The Hotels Network, however, boasts a 4.76/5 ease of use score, with recent reviews praising its intuitive interface, straightforward integration, and helpful onboarding process. Users mention that tools are quick to implement and deliver visible results fast.

Edge: The Hotels Network.

Which Has Better Features: Kumulos or The Hotels Network?

Kumulos offers no exclusive features beyond standard push notifications, in-app messaging, and analytics. In contrast, The Hotels Network provides 14 unique features, including pop-up and exit intent messages, review widgets, price comparison, A/B split testing, live chat, and metasearch surveillance.

This extensive feature set allows hotels to customize their messaging and conversion tactics far more than Kumulos, which primarily focuses on engagement automation. The clear edge goes to THN for feature richness and specific conversion tools.

Edge: The Hotels Network.

Which Has Better Customer Support: Kumulos or The Hotels Network?

Kumulos’s support ratings are nonexistent in recent data, reflecting a lack of verified reviews or engagement. The Hotels Network, on the other hand, scores an impressive 4.91/5, with clients praising its responsiveness, support team expertise, and helpful onboarding.

Recent reviews highlight that THN’s support team is proactive, providing quick assistance and strategic guidance, which significantly benefits hotel staff unfamiliar with advanced personalization tools. This makes THN the clear leader here.

Edge: The Hotels Network.

Which Has More Integrations: Kumulos or The Hotels Network?

Kumulos integrates with just 2 verified partners, Criton and Nonius, limiting its connectivity. Meanwhile, The Hotels Network boasts 67 verified integrations, including popular booking engines and channel managers like Omnibees, Profitroom, GuestCentric, and RoomRaccoon.

This extensive network allows hotels to seamlessly embed THN’s tools into their existing infrastructure, reducing technical hurdles and maximizing the impact of personalization and retargeting strategies.

Edge: The Hotels Network.

Which Do Hoteliers Rate Higher: Kumulos or The Hotels Network?

Kumulos has no recent reviews or ratings, making it impossible to gauge user satisfaction. The Hotels Network, however, has 347 reviews in the last 6 months, with a 9.56/10 NPS score and 95% likelihood to recommend, across a broad hotel segment base.

Hotels of all sizes and types, from luxury to resorts, consistently praise THN’s ease of use, support, and tangible booking improvements. It’s clear that THN enjoys higher and more recent ratings.

Edge: The Hotels Network.

How Much Do Kumulos and The Hotels Network Cost?

Kumulos provides no publicly available pricing, with no trial or freemium options. Its costs likely depend on custom quotes based on usage and features.

The Hotels Network charges a flat $300/month fee, with no mention of tiered plans or additional costs, making it straightforward for budgeting. Its pricing includes access to all features and integrations, offering clear ROI potential.

Edge: The Hotels Network.

What Type of Hotel Should Use Kumulos?

• Hotels that want a unified platform for user engagement across apps and websites.
• Teams focusing on behavior-based notifications and automation.
• Properties with technical staff capable of managing complex API integrations.
• Hotels seeking detailed analytics on app and web user behavior.

Not ideal if your hotel prefers simple, visual tools or prioritizes website conversion features over multi-channel engagement. Kumulos may be too technical for smaller teams or those new to mobile marketing.

Not ideal if: You need quick, visual, conversion-focused tools or have limited technical resources.

What Type of Hotel Should Use The Hotels Network?

• Hotels aiming to increase direct bookings, reduce OTA reliance.
• Teams seeking easy-to-implement personalization and conversion tools.
• Properties that value detailed analytics, A/B testing, and smart segmentation.
• Hotels with multiple properties looking for consistent messaging across sites.

Not ideal if your hotel has limited digital infrastructure or prefers a minimal tech approach. THN’s setup can be complex for properties unfamiliar with website overlays or retargeting.

Not ideal if: You want a simple, non-personalized booking process or have no digital marketing team.

The Bottom Line for Hotels

Kumulos is a broad engagement platform that excels in behavior-driven communication across channels, but its complexity and lack of recent reviews limit its appeal. It's better suited for hotels with strong technical teams and app-focused strategies.

The Hotels Network, with its rich feature set, ease of use, and proven impact on conversions, clearly leads for hotels looking to boost direct bookings through website tools. Its extensive integrations, recent positive reviews, and high satisfaction ratings make it the preferred choice for most hotels.

If your hotel’s primary goal is boosting direct bookings and simplifying implementation, The Hotels Network stands out as the clear winner. Kumulos may be valuable if your strategy emphasizes app engagement and detailed user analytics, but for broad, straightforward conversion growth, THN is the more reliable pick.