80 Days vs. Sojern Traveler Advertising:
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The Decision

Choosing the right digital marketing partner is crucial for your hotel's growth, especially when competing for direct bookings. 80 Days and Sojern both aim to boost your online presence and revenue, but they approach this goal very differently. While 80 Days emphasizes luxury-focused creative marketing, Sojern leverages data-driven ad targeting across multiple channels. Which one aligns better with your hotel’s strategy and needs?

Is 80 Days or Sojern Better for Hotels?

Both 80 Days and Sojern serve hotels aiming to increase direct bookings and improve brand visibility, but their core offerings diverge significantly. 80 Days specializes in luxury hotel marketing with a focus on creative campaigns and brand elevation, primarily catering to high-end properties. Conversely, Sojern offers a multichannel, performance-based advertising platform that’s widely used across hotel segments, especially those seeking measurable ROI through targeted digital campaigns.

The key difference lies in their approach: 80 Days operates as a boutique creative agency with an emphasis on brand storytelling, while Sojern functions as a data-backed, ad performance platform. If your hotel needs sophisticated branding and luxury positioning, 80 Days might be appealing, but if your goal is to drive measurable direct bookings through targeted advertising, Sojern's platform is likely the stronger choice.

Is your priority brand building or direct revenue growth? That’s the fundamental question guiding your decision.

80 Days vs Sojern: Which Should Your Hotel Choose?

If your hotel targets luxury travelers and needs tailored marketing that emphasizes exclusivity and storytelling, 80 Days is the better fit. It’s ideal if you value high-end creative content, brand positioning, and a marketing partner that understands the luxury sector's nuances.

On the other hand, if your hotel seeks to actively target and retarget travelers across multiple channels, with a focus on measurable results and ROI, Sojern is the clear winner. Its extensive suite of features—including meta search marketing, social media ads, and data analytics—make it suitable for hotels of all sizes looking for performance-driven campaigns.

For most hotels aiming for direct bookings and revenue growth, Sojern’s proven track record and recent reviews give it the edge.

Is 80 Days or Sojern Easier to Use?

Ease of use is a critical factor in onboarding and staff adoption. Sojern scores an impressive 4.83 out of 5 for ease of use, with many users describing its platform as straightforward and simple to navigate. Clients frequently mention their teams quickly grasp the system, aided by well-rated onboarding processes (average rating of 4.71/5).

In contrast, 80 Days’s rating for ease of use is zero, indicating either a lack of user feedback or potential usability challenges. Without recent reviews or a clear user experience, it’s difficult to gauge how smoothly your team might adapt to their platform.

Edge: Sojern.

Which Has Better Features: 80 Days or Sojern?

80 Days offers no listed features beyond its core marketing services, emphasizing creative and strategic brand building. In comparison, Sojern provides eight distinct features, including meta search marketing, social media advertising, data analysis, PPC, and email marketing.

These features enable more targeted, multichannel campaigns that adapt dynamically to traveler behavior. If your hotel needs comprehensive digital advertising tools, Sojern’s feature set clearly outshines 80 Days.

Edge: Sojern.

Which Has Better Customer Support: 80 Days or Sojern?

Customer support plays a pivotal role in campaign success. Sojern’s reviews highlight its responsiveness, with a 4.8 out of 5 support rating and comments such as, “Their team is always quick to assist with any questions.” Clients appreciate their proactive communication and personalized guidance.

Meanwhile, 80 Days has no recent reviews or support ratings available, making it difficult to assess their responsiveness or post-implementation support quality. This uncertainty favors Sojern as the more reliable support partner.

Edge: Sojern.

Which Has More Integrations: 80 Days or Sojern?

In terms of integrations, Sojern connects with 33 verified partners, including major PMS and booking engines like Profitroom and Mirai, as well as advertising platforms like Google and Facebook. Its broad array of integrations simplifies campaign management and data flow.

80 Days only lists a single verified partner, Hotelchamp, limiting its integration scope. For hotels that rely on multiple systems and want seamless data synchronization, Sojern’s extensive integration ecosystem offers a significant advantage.

Edge: Sojern.

Which Do Hoteliers Rate Higher: 80 Days or Sojern?

Based on recent reviews, Sojern’s hotel clients rate the platform highly, with an overall NPS score of 9.56 out of 10 and 95% likelihood to recommend. It’s especially favored by properties in North America and Europe, spanning luxury, boutique, and branded hotels.

In contrast, 80 Days’s review count is zero, and there’s no recent feedback to gauge hotel satisfaction. Given the data, Sojern’s reviews demonstrate stronger, more recent hotel confidence.

Edge: Sojern.

How Much Do 80 Days and Sojern Cost?

80 Days does not disclose specific pricing, suggesting it may be customized or premium-priced for luxury hotels. Conversely, Sojern charges a base price of $1,100 monthly, with no free trial or tiered plans listed.

Hotels with a limited budget should consider the transparency and lower entry cost of Sojern, while luxury hotels seeking tailored campaigns might negotiate customized rates with 80 Days.

What Type of Hotel Should Use 80 Days?

• Hotels that emphasize branding, storytelling, and luxury positioning.
• Hotel groups seeking tailored, high-end marketing campaigns.
• Properties targeting affluent travelers who value exclusivity.
• Teams that prioritize brand reputation over immediate booking metrics.
• Not ideal if your hotel prefers performance-based advertising or has a limited marketing budget.

What Type of Hotel Should Use Sojern?

• Hotels that want data-driven, multichannel advertising campaigns.
• Properties seeking measurable ROI and direct bookings.
• Hotels across segments including boutique, branded, resorts, and city center hotels.
• Teams that value detailed analytics and real-time campaign adjustments.
• Not ideal if your hotel prioritizes branding over immediate direct bookings, or prefers a boutique, personalized creative approach.

The Bottom Line for Hotels

80 Days offers high-end, luxury-focused marketing tailored to upscale properties, but it lacks recent reviews, clear pricing, and measurable features. It suits hotels that prioritize branding, storytelling, and a bespoke approach.

Sojern, by contrast, is a well-established, data-driven platform with recent reviews, extensive integrations, and proven results. It’s ideal for hotels of all sizes seeking to maximize direct bookings through targeted, multichannel campaigns.

If your hotel needs a performance-based digital marketing platform with strong recent feedback, Sojern is the clear choice. It’s best suited for properties looking to grow revenue through precise, measurable advertising efforts.

However, if your focus is on crafting a luxury brand experience and you’re willing to invest in creative marketing, 80 Days might serve your needs better—though its lack of recent reviews makes this a riskier choice.