Optima PMS vs. ThinkReservations PMS:
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The Decision

Choosing the right property management system can transform your hotel's operations, guest experience, and revenue. Both Optima PMS by Priority Software and ThinkReservations PMS aim to streamline management tasks and increase profitability, but their approaches and strengths differ markedly. How do you select a platform that truly meets your hotel's specific needs and growth plans?

Is Optima PMS or ThinkReservations PMS Better for Hotels?

Both platforms serve the hotel industry, yet they cater to different market segments and operational complexities. Optima PMS emphasizes extensive integrations, automation, and modules such as revenue management and a guest CRM, making it suitable for resorts and larger hotels. ThinkReservations, on the other hand, excels in user-friendliness, OTA connectivity, and guest communication tools, making it ideal for small to mid-sized properties, especially B&Bs and boutique hotels.

While Optima is richer in features—offering 16 exclusive modules—it has a minimal review footprint with only one review, which limits confidence in its user satisfaction. ThinkReservations boasts over 356 reviews, with recent feedback in the past six months, giving it a clearer picture of ongoing performance and support. Do you prefer a highly customizable, feature-rich system, or a straightforward platform with proven reliability?

ThinkReservations PMS vs Optima PMS: Which Should Your Hotel Choose?

If your hotel needs a simple, reliable reservation platform that enhances guest communication and maximizes revenue through upselling, ThinkReservations is the clear choice. Its extensive integrations, strong support, and positive reviews from small to mid-sized hotels make it a solid pick for properties prioritizing guest experience and operational efficiency.

Conversely, Optima PMS suits larger resorts or hotel groups that require comprehensive management tools like revenue optimization, a guest CRM, and extensive third-party integrations. Its focus on automation and scalability benefits properties with complex operations and a global presence.

In essence, opt for ThinkReservations if your focus is ease of use and guest engagement, but lean toward Optima if your hotel demands broad operational control and advanced modules.

Is Optima PMS or ThinkReservations PMS Easier to Use?

ThinkReservations scores nearly perfect 4.82/5 in ease of use, with many reviews praising its intuitive interface and straightforward booking engine. Users highlight its smooth onboarding, with many describing the setup as seamless and staff adopting it quickly, often equating it to adding "another employee" due to its efficiency.

Optima PMS, rated at 4/5 in ease of use, offers a more complex interface suited for larger operations. Its onboarding process appears straightforward but may require more training due to its extensive feature set.

Edge: ThinkReservations.

Which Has Better Features: Optima PMS or ThinkReservations PMS?

Optima stands out with 16 unique modules, including a spa and wellness module, revenue management, integrated CRS, guest CRM, and mobile housekeeping apps. Its features cater to hotels with diverse services and complex operational needs, often lacking in simpler PMSs.

ThinkReservations offers 37 shared features, with only 2 unique modules—guest messaging and native email marketing—focusing on core reservation and guest communication tools. Its user-friendly booking engine and automated upselling are highly praised.

Edge: Optima PMS.

Which Has Better Customer Support: Optima PMS or ThinkReservations PMS?

ThinkReservations consistently receives near-perfect support ratings—4.82/5—highlighting its accessible, knowledgeable team and quick problem resolution. Many reviews describe the support as "fantastic" and "always helpful," especially during onboarding and platform updates.

Optima scores 4/5 in support, with limited review data, which makes it harder to gauge real user experiences. While it is likely to offer solid support, the more recent and detailed reviews favor ThinkReservations.

Edge: ThinkReservations PMS.

Which Has More Integrations: Optima PMS or ThinkReservations PMS?

Optima PMS boasts 40 verified integrations, including partnerships with TrustYou, STR, and Net Affinity, covering a wide array of channel management, reputation, and revenue tools. Its open architecture facilitates extensive third-party connections, especially valuable for resorts and larger properties.

ThinkReservations offers 16 verified integrations, including major OTAs like Airbnb, Expedia, and TripAdvisor. It shares some partners with Optima but has fewer overall options, focusing on essential connectivity.

Edge: Optima PMS.

Which Do Hoteliers Rate Higher: Optima PMS or ThinkReservations PMS?

ThinkReservations has a significantly larger review base—356 reviews, with recent feedback from the last six months—indicating ongoing user satisfaction and support. Its overall rating of 4.88/5 and NPS of 9.68/10 reflect strong trust from small to mid-sized properties, especially B&Bs and boutique hotels.

In contrast, Optima has only one review, rated at 0/5, which does not provide enough data to judge user satisfaction reliably.

Edge: ThinkReservations PMS.

How Much Do Optima PMS and ThinkReservations PMS Cost?

Optima PMS does not publicly disclose its pricing, but as an enterprise solution, it likely involves custom quotes and potentially higher costs for larger properties or chains. It offers a freemium model, but details are scarce.

ThinkReservations charges a flat $500 monthly fee, with no additional implementation or setup costs. Its transparent pricing appeals to small and mid-sized properties seeking predictable expenses.

What Type of Hotel Should Use Optima PMS?

• Hotels with complex service offerings like resorts, spas, or large groups.
• Properties requiring extensive integrations and automation.
• Hotels with multiple accommodation types and diverse revenue streams.
• Properties with a global presence needing GDS and OTA connectivity.
• Teams seeking modules like revenue management, guest CRM, or housekeeper apps.

Not ideal if you are a small property or prefer a simple, straightforward system. It may be overkill for boutique hotels with basic needs.

What Type of Hotel Should Use ThinkReservations?

• Small to mid-sized hotels, B&Bs, inns, and boutique properties.
• Hotels seeking a user-friendly platform with strong guest communication.
• Properties focused on increasing direct bookings and upselling.
• Hotels that value excellent support and ease of onboarding.
• Properties that want reliable OTA integrations with minimal fuss.

Not ideal if your hotel requires extensive modules like revenue management or a guest CRM, or operates at a large scale with complex needs.

ThinkReservations PMS vs Optima PMS: The Bottom Line for Hotels

The core difference lies in scale and complexity. Optima PMS offers deep, broad features and integrations suitable for resorts and large hotels, but its review data is limited. ThinkReservations provides a highly-rated, easy-to-use system with a strong reputation among small to mid-sized hotels, backed by recent reviews and high satisfaction.

Choose Optima if your property needs advanced automation, multiple modules, and extensive integrations—especially if you operate globally or with diverse services. Opt for ThinkReservations if simplicity, guest engagement, and reliable support are your priorities, especially in smaller-scale or boutique settings.

In conclusion, for most hoteliers weighing recent reviews, ease of use, and proven support, ThinkReservations stands out as the more dependable choice. Optima remains a compelling option for larger, more complex properties seeking a comprehensive management platform.