Why it matters:
Prior to using SiteMinder’s guest acquisition and revenue management platform, the task of managing online bookings across 18 branches of Kindness Hotel (康橋商旅) was a daily struggle. The staff heavily depended on manual methods, dedicating countless hours to log into various OTA extranets to verify room availability and adjust inventory. This monotonous process was not only ineffective but also prone to errors.
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“We had to log into each OTA backend one by one to check availability, then manually calculate remaining rooms for every property,” recalls Sales Director, Tse Lin Kuo (Raymond). “Any delay meant rooms could not be released in real-time, which directly impacted our occupancy rates.”