DigitalGuest vs. Oaky by Plusgrade:
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The Decision

Choosing between DigitalGuest and Oaky hinges on your hotel’s specific needs in upselling and guest engagement. Both platforms aim to boost revenue and improve guest communication, but their core functionalities and proven track records differ significantly. DigitalGuest offers a broad guest experience platform with a focus on communication and feedback, while Oaky specializes in targeted, automated upselling through personalized offers. Which solution aligns better with your strategic goals?

DigitalGuest promises a comprehensive guest experience from pre-stay to post-stay, emphasizing communication and guest insights. Oaky, on the other hand, concentrates on increasing revenue through targeted upselling, with a proven ability to drive ancillary sales. Are you looking for a full guest lifecycle tool or a dedicated upselling engine?

Is DigitalGuest or Oaky Better for Hotels?

DigitalGuest is designed to streamline guest communication, collect feedback, and enhance overall guest satisfaction, making it suitable for hotels prioritizing guest experience and loyalty. Conversely, Oaky’s focus on upselling and automation directly targets increasing revenue per booking, making it ideal for hotels aiming to maximize ancillary spend.

DigitalGuest’s strengths lie in guest engagement—its platform excels at pre-arrival, during-stay, and post-stay communication, with a recent review count of just 17 and a perfect 4.94/5 score. Oaky, with over 440 reviews and a score of 4.84/5, demonstrates a more established presence with proven upselling results across multiple property types and regions.

Both products solve revenue and guest communication challenges, yet they diverge in scope. DigitalGuest is more about enriching the guest journey, while Oaky focuses on optimizing revenue through personalized offers. Do you prioritize guest satisfaction or revenue uplift as your primary goal?

Oaky vs DigitalGuest: Which Should Your Hotel Choose?

If your hotel needs a dedicated upselling tool to increase revenue through targeted, personalized offers, go with Oaky. Its extensive feature set—including offer experimentation, dynamic pricing, and multi-property dashboards—makes it well-suited for hotels with a strategic focus on ancillary revenue.

If your team requires a comprehensive platform that manages guest communication, feedback, and a digital guest directory alongside ancillary sales, DigitalGuest is the better fit. It’s ideal for hotels seeking to improve overall guest experience, especially in the luxury and resort segments, where guest satisfaction is paramount.

For hotels with a larger portfolio, Oaky’s multi-property dashboard and automation capabilities enable scalable upselling. Smaller boutique or resort hotels with a desire to boost guest engagement while maintaining a personalized touch may find DigitalGuest’s flexible communication tools more fitting.

Is DigitalGuest or Oaky Easier to Use?

DigitalGuest’s user rating of 4.85/5 reflects its intuitive interface and straightforward onboarding process, praised for quick setup and minimal downtime. Reviewers highlight its ease of connecting with PMS systems like Spectra and its flexible guest communication features.

Oaky also scores highly at 4.84/5, with users noting its simple management interface and fast implementation. Customers appreciate its automation and segmentation features, which require minimal effort to execute once set up.

Both platforms excel in usability, but DigitalGuest’s focus on a broader guest experience might make it slightly more complex in configuration. Edge: DigitalGuest.

Which Has Better Features: DigitalGuest or Oaky?

DigitalGuest offers 6 shared features with Oaky, including automated communication and feedback collection, plus 2 unique features: gift vouchers and digital payments. Its strengths lie in guest directories and multi-channel messaging.

Oaky, on the other hand, provides 6 exclusive features, such as offer experimentation, dynamic upgrade pricing, and automated task routing—enhancing its upselling capabilities. Its features allow for tailored offers based on segmentation, with multi-property dashboards.

In total, Oaky’s additional features enable more advanced upselling strategies, while DigitalGuest’s features focus on guest experience and engagement. Edge: Oaky.

Which Has Better Customer Support: DigitalGuest or Oaky?

DigitalGuest’s customer support rating of 4.94/5 is backed by positive reviews praising quick responses and dedicated service. Customers mention staff being serviceminded and flexible, especially during onboarding.

Oaky’s support is similarly rated at 4.87/5, with reviews highlighting friendly account managers and prompt issue resolution. Some users note that support has been crucial during integration and feature rollout phases.

Both companies offer highly rated support, but DigitalGuest’s slightly higher score and fewer recent complaints make it the more reliable choice. Edge: DigitalGuest.

Which Has More Integrations: DigitalGuest or Oaky?

DigitalGuest connects with 16 verified partners, including major PMS like Spectra and Mews, but with fewer total integrations. Oaky boasts 54 verified partners, including popular PMS and channel managers like RoomRaccoon, Oracle Hospitality, and Infor.

Oaky’s broader integration portfolio offers more flexibility for diverse tech stacks, especially for large chains or multi-property groups. DigitalGuest’s integrations are sufficient for hotels seeking straightforward PMS connectivity but may limit scalability.

In terms of sheer options, Oaky’s extensive third-party integrations give it an edge. Edge: Oaky.

Which Do Hoteliers Rate Higher: DigitalGuest or Oaky?

DigitalGuest’s 17 reviews all rate it at 4.94/5, with high marks from resort and boutique hotel segments. Hoteliers praise its ease of use, guest communication, and flexible features, with comments like, “It’s easy and flexible to work with.”

Oaky’s 443 reviews average 4.84/5, with strong ratings across independent and branded hotels. Reviewers often highlight its ability to increase revenue and staff motivation, with comments like, “It has nearly doubled our upselling revenue.”

Given the volume and recency of reviews, Oaky’s larger dataset solidifies its reputation. Edge: Oaky.

How Much Do DigitalGuest and Oaky Cost?

DigitalGuest’s pricing details are not publicly available, which suggests a custom quote based on hotel size and needs. It does not offer a freemium or trial model, indicating a higher-touch sales process.

Oaky’s base price starts at $300 per month with no free tier or trial, making it more transparent and predictable for budgeting purposes. Both platforms typically require a contract, but Oaky’s fixed pricing simplifies initial investment considerations.

If budget transparency and predictable costs are priorities, Oaky’s pricing model is more straightforward. Edge: Oaky.

What Type of Hotel Should Use DigitalGuest?

Hotels that prioritize guest engagement and feedback—such as resorts, boutique hotels, and luxury properties—will benefit most from DigitalGuest’s comprehensive communication tools. Its ability to streamline pre-arrival and post-stay interactions enhances guest satisfaction and loyalty.

Teams that focus on building long-term relationships and reputation management should lean toward DigitalGuest. Not ideal if your primary goal is immediate revenue uplift through upselling, as DigitalGuest’s upselling features are secondary.

• Hotels that want to enhance guest feedback and loyalty.
• Resorts and boutique properties seeking personalized communication.
• Hotels aiming for a fully branded, digital guest experience.
• Not ideal if you need a dedicated, data-driven upselling platform.

What Type of Hotel Should Use Oaky?

Oaky is best suited for hotels aiming to maximize revenue through targeted upselling, especially those with large or complex portfolios. Its automation, segmentation, and dynamic pricing features excel in driving ancillary revenue and operational efficiency.

Teams that want to motivate staff and create personalized, seamless upselling experiences should adopt Oaky. Not ideal if your hotel prioritizes guest communication and feedback over revenue generation, or if your property is small with limited staff resources.

• Hotels focused on increasing ancillary revenue.
• Chains with multiple properties needing centralized control.
• Hotels with a tech-savvy team eager to use automation.
• Not ideal if you need broad guest engagement tools beyond upselling.

Oaky vs DigitalGuest: The Bottom Line for Hotels

DigitalGuest offers a broad guest experience platform with a focus on communication, feedback, and brand loyalty. Its high review score of 4.94/5 and small but recent review pool reflect a dedicated niche, especially in resort and boutique segments.

Oaky, with over 440 reviews and a score of 4.84/5, demonstrates proven success in boosting revenue through targeted, automated upselling. Its extensive integrations and advanced features make it a more comprehensive solution for revenue-focused hotels.

If your goal is to enhance overall guest satisfaction, DigitalGuest is the smarter choice, especially if guest communication is a strategic priority. For hotels seeking measurable revenue growth through upselling, Oaky’s proven track record and feature set make it the more compelling option.

In summary: Choose DigitalGuest if guest engagement and feedback are central to your strategy. Opt for Oaky if revenue uplift through sophisticated upselling is your primary goal. Both are strong options, but Oaky’s larger review base and recent performance data make it the leading choice for most hoteliers today.