Case Study

How The Local House Hotel Achieved 37% ADR Growth with Atomize and Mews

Olivia Svensson

Atomize · אוֹקְטוֹבֶּר 20, 2025

The Local House Hotel, an 18-room boutique property in Miami Beach’s South Beach neighbourhood, partnered with Atomize and Mews to modernize operations, streamline pricing, and improve revenue per room.

Why it matters: In a highly competitive urban market with limited inventory and boutique staffing, The Local House shows how small-scale hotels can use integrated tech stacks not just for guest convenience, but for measurable commercial uplift.

Atomize connects directly to the hotel’s property management system, reading occupancy levels, booking pace, and competitor rates to calculate and apply the most accurate room price several times a day. This keeps rates current across all sales channels without manual updates. At The Local House Hotel, the team replaced time-consuming, manual rate changes with automated pricing that adjusts continuously to shifts in demand. They set rate boundaries and review key changes, allowing them to stay competitive while spending far less time managing prices.

Top 3 Core Objectives: As The Local House sought to raise its room-rate positioning, enhance guest experience and reclaim staff time, they needed a technology stack that would automate pricing, support bespoke guest service and improve margin with limited resources.

Automate pricing updates: Move away from manual rate spreadsheets to dynamic pricing, so rates reflect current market conditions without the team spending hours each week.
Elevate average daily rate: Increase the value the property extracts from each booking by raising the average room rate to reflect demand, location and brand positioning.
Free staff for guest: Reduce time spent on administrative/pricing tasks so staff can focus on personal guest interactions and other value-added operations.

"“With Atomize, we went from manually updating rates once or twice a week to having rates dynamically adjusted throughout the day.”"

Kathrine Reyes

General Manager

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👍 General Manager Kathrine Reyes said that The hotel was able to shift from sporadic manual rate changes to continuous automated pricing, improving responsiveness and reducing manual workload.:

"“With Atomize, we went from manually updating rates once or twice a week to having rates dynamically adjusted throughout the day.”"

⚖️ The selection process: During their research process, Kathrine Reyes evaluated Atomize's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Atomize was the best fit solution:

General Manager Kathrine Reyes said, about their decision: "What used to take me two hours a week now takes 30 minutes. Atomize sends me daily reports, and all I need to do is give them a quick glance to make sure everything’s aligned. That extra time has been a blessing—it lets me focus on guest services and other strategic initiatives."

📈 The results: Over an 18-month period, The Local House achieved a significant uplift in ADR while streamlining operations and giving the team more time to focus on guest experience.

~37% ADR increase: ADR rose from approximately US $125 to US $170 in around 18 months.
Significant time savings: Rate update work dropped from hours each week to about 30 minutes per week.
Upsell & self-service gains: Self-service check-out via kiosk used by ~50% of guests, and upsells averaged US $68 added value per reservation via the booking engine.