Case Study

From Vision to Reality: How MM:NT Berlin Lab Mastered Hospitality Efficiency

Antonia Bernhardt

LIKE MAGIC · אַפּרִיל 10, 2025

The award-winning MM:NT Berlin Lab began as a testbed for hospitality technologies in a former retail space linked to a TFE Hotels property in Berlin. Initially a tech showcase, it evolved into the MM:NT brand — an innovative concept centred on future travel, digitalisation, minimalist design, conscious choices, and local partnerships. With just six rooms offering cutting-edge guest experiences, MM:NT Berlin Lab now stands as a model for future expansions and fresh approaches to hospitality.

Why it matters: The partnership with LIKE MAGIC empowered MM:NT Berlin Lab to deliver efficient, contactless hospitality with minimal staffing. By consolidating tools, simplifying processes, and enabling seamless guest experiences, MM:NT Berlin Lab has become a benchmark for the future of hospitality innovation.

LIKE MAGIC’s platform offers MM:NT Berlin Lab a comprehensive solution that integrates various hospitality operations into a single, user-friendly system. This integration facilitates contactless guest experiences, such as online check-in and digital key access, enhancing guest satisfaction. The platform’s intuitive design simplifies staff onboarding, enabling employees unfamiliar with hospitality operations to efficiently manage tasks after minimal training. By consolidating tools like property management systems and payment processing into one dashboard, LIKE MAGIC streamlines operations, reduces staffing requirements, and maintains high occupancy rates.

Top 3 Core Objectives: The objectives for MM:NT were to enhance operational efficiency, improve guest experiences, and reduce the need for extensive staff training

Streamline Operations: By integrating various hospitality services into a single, user-friendly platform.
Enhance the guest experience: Offering contactless check-ins, digital keys, and self-service options for a smoother, more convenient stay.
Optimize staffing: Reducing the need for highly trained staff by simplifying tasks and ensuring new employees can manage operations with minimal training.

"Because Like Magic sits on top of the PMS, it’s so easy to interact with. It’s simplified, it’s nice to look at and it doesn’t overwhelm new users with complicated functions. We can literally hand it to someone who’s never worked in a hotel before, and within half an hour they grasp how to help guests — something unthinkable with traditional systems."

Janek Gensch

Operations Lead

👍 Operations Lead Janek Gensch said that Like Magic simplifies hotel operations by offering an intuitive, user-friendly interface that allows even new staff to efficiently assist guests within just half an hour.:

"Because Like Magic sits on top of the PMS, it’s so easy to interact with. It’s simplified, it’s nice to look at and it doesn’t overwhelm new users with complicated functions. We can literally hand it to someone who’s never worked in a hotel before, and within half an hour they grasp how to help guests — something unthinkable with traditional systems."

⚖️ The selection process: During their research process, Janek Gensch evaluated LIKE MAGIC's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that LIKE MAGIC was the best fit solution:

Operations Lead Janek Gensch said, about their decision: "Since our initial testing period ended, we have been running as a fully functioning micro-hotel and maintaining over 85% occupancy with guests staying between 1-15 nights. Guests love being part of an experience that is changing hospitality, getting to experience a digitally hosted hotel, and benefitting from the advantages of seamless tech that enhances their stay and overall experience."

📈 The results: Overall, MM:NT achieved greater operational efficiency, guest satisfaction, and cost-effectiveness.

Improved efficiency: 80-90% occupancy with contactless, remote operations.
Enhanced guest satisfaction: Check-in under 5 minutes; consistently high ratings (4.77 Airbnb, 5 stars Google)
Cost Savings: By reducing the need for extensive staff training and consolidating multiple systems into one, MM:NT lowered operational costs.