Case Study

How Hotel Hartness Scaled Its Event Business with Tripleseat

Venice Sacco

Tripleseat · September 21, 2026

When Hotel Hartness transitioned away from its management company, the team had one clear priority: keep the tools that work. Tripleseat was one of the first systems they knew they needed to retain to ensure continuity and success.

Why it matters: Before Tripleseat, the team had experienced what the wrong platform looks like — tools that were overly complicated and built without sales and event leaders in mind, which pulled time away from closing business and delivering for guests. A lack of shared systems between sales, events, and operations added further friction, slowing response times and affecting the guest experience.

Retained Tripleseat as a core system through a full ownership transition

Top 3 Core Objectives: Hotel Hartness needed a platform built around how sales and event leaders actually work, one that unified sales, events, and operations, and could support growth in the group and event business without adding complexity.

Replace complicated tools: Replace complicated tools that weren't built for sales and event leaders.
Close communication gaps: Close communication gaps between sales, events, and operations teams.
Support business growth: Retain a system that supports growth in group and event business without added operational complexity.

"Tripleseat has been an essential part of our event and catering operation at Hotel Hartness for the past four years. From the moment we transitioned away from our management company, it was one of the first systems we knew we needed to retain to ensure continuity and success."

Michael Bonasia

Director of Sales

👍 Director of Sales Michael Bonasia said that On why Tripleseat was one of the first systems they kept after transitioning away from their management company::

"Tripleseat has been an essential part of our event and catering operation at Hotel Hartness for the past four years. From the moment we transitioned away from our management company, it was one of the first systems we knew we needed to retain to ensure continuity and success."

⚖️ The selection process: During their research process, Michael Bonasia evaluated Tripleseat's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Tripleseat was the best fit solution:

Director of Sales Michael Bonasia said, about their decision: "Their platform has allowed us to stay organized, responsive, and proactive — qualities that are critical in delivering the level of hospitality our guests expect. Tripleseat isn't just a software solution for us; it's a trusted partner in how we run and grow our business."

📈 The results: Since building its operation around Tripleseat, Hotel Hartness has seen measurable growth across every segment of its event business, including double-digit gains in room and catering revenue and a doubling of wedding bookings.

Group Room Revenue up 30% and Catering Revenue up 15% year-over-year (2024 to 2025).
Wedding bookings doubled year-over-year, alongside a 25% increase in overall lead volume.
The team now responds to leads the same business day (against a 24-hour goal), building complete proposals without back-and-forth, and kept Tripleseat as a core system through a full ownership transition.